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Data Shows Restaurants Should Target Movers With Paid Search

Data Shows Restaurants Should Target Movers With Paid SearchMovers are almost twice as likely as average to conduct a "near me" search. November 6, 2017

Roughly 1 in 8 Americans tend to move in any given year, according to Census Bureau data. Research has shown that movers tend to be big spenders, and are quite liberal with their brand loyalties, in the sense that they’re prone to switching service... READ MORE
These Are the Brands Considered Most “Relevant” by Americans in 2017

These Are the Brands Considered Most “Relevant” by Americans in 2017The Big 4 make their presence felt in these rankings - with one exception.October 25, 2017

Another day, another brand ranking. Or so it seems. But here’s another chance for some of the Big 4 to assert their dominance once again, courtesy of Prophet’s latest Brand Relevance Index, which measures brands across 4 characteristics generally... READ MORE
2017 Deliverability Benchmark Report

2017 Deliverability Benchmark ReportReturn Path's study analyzes global inbox placement rates and provides benchmarks across countries and industries.October 24, 2017

[Sponsored by Return Path] For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent... READ MORE
How Are Teens Spending Money?

How Are Teens Spending Money?More than one-fifth of US teens' spending goes to food and restaurants.October 19, 2017

Teens in the US dedicate around 40% of their spending to clothing, accessories and footwear, with another fifth going to food, according to the latest biannual Taking Stock With Teens survey from Piper Jaffray. Both average-income and upper-income teens... READ MORE
2017’s Top Brands Ranked by Customer Loyalty

2017’s Top Brands Ranked by Customer LoyaltyAmazon takes over from Google.October 13, 2017

Amazon has taken over as this year’s brand loyalty leader, displacing last year’s leader Google for the top spot. That’s according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty for... READ MORE

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