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Printed Coupon Distribution Drops in H1 As Digital Coupons Rise

Printed Coupon Distribution Drops in H1 As Digital Coupons RiseThe number of digital coupons either printed or clipped (downloaded) grew by 8.5% year-on-year (y-o-y) to reach 4.7 billion.August 22, 2019

The number of print coupons distributed in the first half of 2019 has fallen 12.4% from the same period in 2018. Recent data from Kantar shows that more than 118.4 billion print coupons were dropped in H1 2019, but that’s down from the 135.2 billion... READ MORE
Digital Coupon Distributions Increase in 2018 but Remain Far Below Print

Digital Coupon Distributions Increase in 2018 but Remain Far Below PrintThe number of digital coupons clipped in 2018 increased by 1.5 billion.May 21, 2019

While everyone loves a good BOGO (buy one, get one free) offer, Americans who prefer them in print saw significantly fewer in 2018, especially in the Food category, where print BOGO promotions were down by 50% year-over-year. By contrast, digital BOGO offers... READ MORE
Consumers Still Prefer Print Over Digital Coupons

Consumers Still Prefer Print Over Digital CouponsUsage of paper coupons is not only high, but growing too.April 2, 2018

About half (48%) of adults in the US agree that they prefer to get coupons in the mail, a figure that has risen in each of the past 2 years, according to Valassis’s latest annual survey [download page] of coupon usage. There’s also been upward... READ MORE
Print Circulars Are Still Popular With Shoppers

Print Circulars Are Still Popular With ShoppersDigital touchpoints - particularly apps - are quickly rising as information sources for shoppers.December 27, 2017

Almost half of US households engage with at least 8 different print and digital sources of information about products and sales, reveals Nielsen in a recent data release. Digital touchpoints are unsurprisingly on the rise, but traditional print ones remain... READ MORE
Digital Technologies Now Influence Most In-Store Grocery Sales

Digital Technologies Now Influence Most In-Store Grocery SalesDigital's influence is greatest in the awareness stage of consumers' grocery purchase journey.September 19, 2017

Just over half (51%) of all in-store grocery sales in 2016 were influenced by digital technologies, tipping the scale with an 18% point increase over the prior year, according to a report [pdf] from Deloitte. As such, digital’s influence isn’t... READ MORE
CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life Drops

CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life DropsDigital distribution was up by double-digits, with Food brands leading the way.August 8, 2017

More than 155.7 billion CPG promotions were distributed during the first half of this year, reports Kantar Media, though that figure is relatively flat from 154.9 billion during the year-earlier period. Digital promotions were up by 18% year-over-year, but... READ MORE

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