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Print Coupon Distribution Dropped Again in 2019

Print Coupon Distribution Dropped Again in 2019 At the same time, the number of digital coupons "clipped" increased by nearly 10%.

Print remains the dominant coupon distribution method despite a decrease in promotion activity in 2019, according to new data [download page] from Kantar. Despite being vastly smaller, the number of digital coupons “clipped” rose again, illustrating the... READ MORE
Shoppers Are Preparing Their Online Grocery Orders in A Variety of Ways

Shoppers Are Preparing Their Online Grocery Orders in A Variety of Ways About one-third of US consumers buy groceries online, according to a recent report.

Grocery shopping online is catching on in the US, with estimates showing that sales in this sector grew by more than one-third (35%) year-over-year in 2018, to $24 billion. Even so, online grocery shopping has plenty of room for more growth, as a report... READ MORE
Printed Coupon Distribution Drops in H1 As Digital Coupons Rise

Printed Coupon Distribution Drops in H1 As Digital Coupons Rise The number of digital coupons either printed or clipped (downloaded) grew by 8.5% year-on-year (y-o-y) to reach 4.7 billion.

The number of print coupons distributed in the first half of 2019 has fallen 12.4% from the same period in 2018. Recent data from Kantar shows that more than 118.4 billion print coupons were dropped in H1 2019, but that’s down from the 135.2 billion... READ MORE
Digital Coupon Distributions Increase in 2018 but Remain Far Below Print

Digital Coupon Distributions Increase in 2018 but Remain Far Below Print The number of digital coupons clipped in 2018 increased by 1.5 billion.

While everyone loves a good BOGO (buy one, get one free) offer, Americans who prefer them in print saw significantly fewer in 2018, especially in the Food category, where print BOGO promotions were down by 50% year-over-year. By contrast, digital BOGO offers... READ MORE
Consumers Still Prefer Print Over Digital Coupons

Consumers Still Prefer Print Over Digital Coupons Usage of paper coupons is not only high, but growing too.

About half (48%) of adults in the US agree that they prefer to get coupons in the mail, a figure that has risen in each of the past 2 years, according to Valassis’s latest annual survey [download page] of coupon usage. There’s also been upward... READ MORE
Print Circulars Are Still Popular With Shoppers

Print Circulars Are Still Popular With Shoppers Digital touchpoints - particularly apps - are quickly rising as information sources for shoppers.

Almost half of US households engage with at least 8 different print and digital sources of information about products and sales, reveals Nielsen in a recent data release. Digital touchpoints are unsurprisingly on the rise, but traditional print ones remain... READ MORE

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