In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
Global & Regional Articles
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What’s the Outlook for Ad Spend This Year?
Digital advertising is expected to account for about two-thirds of global ad spending.
TV Ads Still Drive Purchases, US Consumers Say
For Gen Z, influencers have the most sway over brand and product decisions.
World Cup 2022: A Few Stats to Know
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
Putting Some Numbers Behind the Rise of Social Media App BeReal
Women ages 18-24 make up two-thirds of BeReal’s adult audience in the US.
Global Media Price Inflation Revised Upwards
TV and online video are leading the way in price inflation.
US Ad Viewability Rates Improved in the First Half of the Year
Aiming for 100% viewability may not be the best goal, however.
More Than Three-Quarters of Video Streaming Takes Place on a Big Screen
Smart TVs continue to set the pace in viewing time growth.
The World’s Most Valuable Brands Record Sustained Growth
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
Online Video’s Now the Fastest-Growing Ad Medium Globally
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
Shorter Video Ads Have Higher Completion Rates, but Lower CTRs
More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.
E-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Inaccurate Information Roils B2B E-Commerce Sites
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
US Ad Viewability Rates Improved in the First Half of the Year
Aiming for 100% viewability may not be the best goal, however.
More Than Three-Quarters of Video Streaming Takes Place on a Big Screen
Smart TVs continue to set the pace in viewing time growth.
The World’s Most Valuable Brands Record Sustained Growth
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.