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2017 Deliverability Benchmark Report

2017 Deliverability Benchmark ReportReturn Path's study analyzes global inbox placement rates and provides benchmarks across countries and industries.October 24, 2017

[Sponsored by Return Path] For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent... READ MORE
1 in 12 Americans Say They’ve Boycotted A Brand Due to A Data Breach

1 in 12 Americans Say They’ve Boycotted A Brand Due to A Data BreachThe most common reason for boycotting a brand, though, is due to a political position it has taken.September 21, 2017

One-third of Americans have stopped using a brand as a direct result of a scandal, according to new research from YouGov [download page]. Politics emerges as the top offender, with 51% of brand boycotters saying they’ve stopped using a brand due to its... READ MORE
Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Your Email Campaigns Are Only Reaching Three-Quarters of Your ListOnly 77% of emails in the US reach the inbox; globally, 8 in 10 do so.August 9, 2017

Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox. That’s according to Return Path’s latest annual Deliverability Benchmark Report [download page], which looks... READ MORE
Americans’ Confidence in Business, News Institutions Sees Some Gains

Americans’ Confidence in Business, News Institutions Sees Some GainsThere's been an uptick in confidence in newspapers, while skepticism reigns for news on the internet. July 6, 2017

Americans still have little confidence in news institutions, according to a new study from Gallup, but their confidence levels are rising. Nevertheless, there’s tremendous political polarization in how some institutions are perceived. Confidence in... READ MORE
Brands’ Use of Slang on Social Media is Annoying, Consumers Say

Brands’ Use of Slang on Social Media is Annoying, Consumers SaySocial media users want brands to behave like... store associates? May 26, 2017

Consumers seem to have fairly clear ideas about brand personalities on social media, and the use of slang isn’t… woke. In a new study from Sprout Social, roughly 1,000 US social media users weighed in on brand personalities, with most feeling... READ MORE

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