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The State of Traditional TV: Updated With Q2 2018 Data

The State of Traditional TV: Updated With Q2 2018 DataTwo very interesting stats come out of this latest analysis. See if you can find them.December 26, 2018

[By MC Editor, JC Lupis] Well, here we go again, taking a look at the latest quarterly Total Audience report [download page] from Nielsen, this time covering data from Q2 2018. We’ve known for at least a couple of years now that youth are watching less... READ MORE
[New Report] US Media Audience Demographics: 5th Annual Edition

[New Report] US Media Audience Demographics: 5th Annual EditionMaster your media strategy with this definitive data-driven analysis of major media audiences, the 5th edition of our most popular report.December 17, 2018

People are spending more time with media than ever before. While that may present marketers with additional opportunities to reach people, it’s also true that media fragmentation and shifting consumer behaviors add layers of complexity for marketers to... READ MORE
The US Purchase Influencers Report 2018

The US Purchase Influencers Report 201818 purchase influencers included. 4 activities and responses analyzed. 6 demographic variables compared. All in 1 report. September 24, 2018

It’s back! After a year off, we’re releasing our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2018, we delve into the media activities, attention to advertisers,... READ MORE
Texting is Now Teens’ Favorite Way to Communicate With Friends

Texting is Now Teens’ Favorite Way to Communicate With FriendsTexting is even more ingrained in teens' habits than checking social media.September 19, 2018

There have been numerous news articles in recent years comparing teens’ likelihood to spend time together in person today compared to the past. A new report from Common Sense Media [download page] offers data suggesting that teens are communicating... READ MORE
Top 15 B2C Marketing Charts of H1 2018

Top 15 B2C Marketing Charts of H1 2018Our top B2C charts of H1 2018 as determined by you, our readers.August 6, 2018

From media and advertising trends to demographic data and social media usage, our collection of H1 2018’s top B2C marketing charts showcases some of the more important stories running through the industry while also highlighting some must-have... READ MORE
Multicultural Audiences Show Strong Appetites for Music Streaming Services

Multicultural Audiences Show Strong Appetites for Music Streaming ServicesBlack and Hispanic consumers are about 50% more likely than their White counterparts to express interest in audio streaming services.July 26, 2018

Radio continues to be “the top reach vehicle” for both Black and Hispanic adults, declares Nielsen in a recent report [download page], noting that among people ages 12 and older, Black and Hispanic consumers make up more than 30% of the national... READ MORE

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