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The State of Traditional TV: Updated With Q3 2018 Data

The State of Traditional TV: Updated With Q3 2018 DataOur latest quarterly analysis finds a couple of milestones, neither of them kind to the pay-TV industry.April 3, 2019

[By MC Editor, JC Lupis] Let’s do this again. A quarter-year has passed since our last look at traditional TV viewing, so it’s time to explore findings from the latest quarterly Total Audience report [download page] from Nielsen, this time... READ MORE
Marketers Spending More on Digital Ads Targeting Boomers

Marketers Spending More on Digital Ads Targeting BoomersAdvertisers appear to be focusing growth on particular demographics and interest groups such as pet owners.March 1, 2019

Digital advertisers may be recognizing the spending power held by older generations: audience targeting for Boomers (ages 65+ years) increased by 25% year-over-year in the January-October 2018 period, with spending growing faster on this demographic than on... READ MORE
Asian-American Households Continue to Enjoy Above-Average Incomes

Asian-American Households Continue to Enjoy Above-Average IncomesThe median household income for Asian-Americans is now close to six figures - making them an attractive market for advertisers.February 28, 2019

Asian-American households continue to have the highest household incomes of any race/ethnicity in the US, according to recently-released figures [download page] from Claritas. Asian and Pacific Islander households in the US have an annual mean income of... READ MORE
[New Report] US Media Audience Demographics: 5th Annual Edition

[New Report] US Media Audience Demographics: 5th Annual EditionMaster your media strategy with this definitive data-driven analysis of major media audiences, the 5th edition of our most popular report.December 17, 2018

People are spending more time with media than ever before. While that may present marketers with additional opportunities to reach people, it’s also true that media fragmentation and shifting consumer behaviors add layers of complexity for marketers to... READ MORE
The US Purchase Influencers Report 2018

The US Purchase Influencers Report 201818 purchase influencers included. 4 activities and responses analyzed. 6 demographic variables compared. All in 1 report. September 24, 2018

It’s back! After a year off, we’re releasing our latest study of ad influencers and how they measure up with earned and owned channels. In our new US Purchase Influencers Report 2018, we delve into the media activities, attention to advertisers,... READ MORE
Texting is Now Teens’ Favorite Way to Communicate With Friends

Texting is Now Teens’ Favorite Way to Communicate With FriendsTexting is even more ingrained in teens' habits than checking social media.September 19, 2018

There have been numerous news articles in recent years comparing teens’ likelihood to spend time together in person today compared to the past. A new report from Common Sense Media [download page] offers data suggesting that teens are communicating... READ MORE

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