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Watching TV’s Still A Social Experience For Almost Everyone

Watching TV’s Still A Social Experience For Almost EveryoneIt's not just linear TV. People are watching content from OTT platforms together.November 20, 2017

As the media landscape continues to fragment and people watch video across more devices, there’s a tendency to think of TV viewing as having lost its standing as a campfire experience. But a new study from the IAB [pdf] calls that into question,... READ MORE
People Complain of Gender Stereotyping and Lack of Diversity on TV

People Complain of Gender Stereotyping and Lack of Diversity on TVTV ads are using outdated gender stereotypes and programming is failing to be racially inclusive enough, according to new studies.October 4, 2017

Despite some progress, TV isn’t doing a good enough job of promoting inclusiveness and gender equality, according new studies from Havas Group and Univision. Almost half of women from various countries around the world agree that TV ads show too many... READ MORE
Black and Hispanic Adults Increasingly Streaming Audio on Smartphones

Black and Hispanic Adults Increasingly Streaming Audio on SmartphonesAlso: the top radio formats for Blacks and Hispanics, and the biggest advertising spenders on those formats.September 25, 2017

Radio remains the leading “reach vehicle” for Blacks and Hispanics in the US, notes Nielsen in a recent study [download page]. However, the radio isn’t the only device being used for audio: with 81% of Black adults and 91% of Hispanic... READ MORE
Top DMAs’ Smart TV Penetration Rates in Q1 2017

Top DMAs’ Smart TV Penetration Rates in Q1 2017Also inside: the DMAs with the highest SVOD penetration, and those where people watch the most traditional TV.September 21, 2017

Smart TV penetration now exceeds one-third of TV households in some key DMAs, details Nielsen in its latest Local Watch report [download page]. Seattle leads the list of the top 25 DMAs, with 37% penetration as of February, followed closely by Los Angeles... READ MORE

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