Hispanic Charts

3 Points About Media Reach and Audience Demographics in 2021

Data shows that media usage has risen almost across the board during the pandemic.

[New Report] US Media Audience Demographics: 8th Annual Edition

Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.

Modest Uptick in Industry Diversity, per ANA Report

However, compared to the US population as a whole, industry diversity is still low.

As Podcast Listening Goes Mainstream, Audiences of All Ages Are Tuning In

About 3 in 10 adult podcast listeners in the US listen to podcasts at least 10 times per month.

Diversity Among Millennials: Non-Hispanic Whites in the Minority

Hispanic Americans currently represent about one-fifth of the US population.

Half of 18-34-Year-Olds Say They Have No Disposable Income

Some 4 in 10 US adults say they do not have money left over after paying bills.

US Median Household Income Falls for the First Time in Almost A Decade

The US real median household income in 2020 shrunk by 2.9% over 2019, yet households in the 95th percentile saw incomes increase by 50%.

Who’s Spending Time Watching Traditional TV – And How Does It Compare with Other Platforms?

Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.

85% of US Adults Own A Smartphone

Americans are spending a lot of time on their mobile phones, with research showing that in 2020, people in the US spent about 8 in 10 of their digital minutes on their mobile. It’s no wonder, considering that data from Pew Research Institute reveals that a full 85% of...

Here’s Who’s Constantly Online – and Never

The internet has made it possible to do activities such as shop, communicate and be entertained from anywhere a connection is available. And, since the start of the pandemic people have been turning to the internet even more for daily activities. In fact, Q1 2021...

The State of Traditional TV: Updated With Q3 2020 Data

It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...

1 in 10 AM/FM Radio Listeners Are “Radio Heads”

Even with a growing variety of media that adults have available to entertain themselves, a large majority still listen to radio on a weekly basis. In fact, a report [download page] from National Public Media and Edison Research has found that 41% of the time US adults...