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5 Points About Media Reach and Audience Demographics

5 Points About Media Reach and Audience Demographics Digital media formats have overtaken traditional ones in reach.

The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage,... READ MORE
Public Trust in Advertising Practitioners’ Integrity Worsens

Public Trust in Advertising Practitioners’ Integrity Worsens Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.

Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better... READ MORE
Here’s What Women Want to See from Brands in Advancing Gender Equality

Here’s What Women Want to See from Brands in Advancing Gender Equality Many women believe that brands have a lot of responsibility to improve women's equality.

When it comes to women’s representation in media, only about one-third of Hispanic (36%) and White (33%) women say that media has made a lot of progress to better represent women in the past decade, while even fewer (23% of) Black women agree with that... READ MORE
3 Interesting Study Findings About TikTok’s Adult User Demographics

3 Interesting Study Findings About TikTok’s Adult User Demographics Its hold on young adults is well known, but TikTok also appears to have strong appeal with Hispanic adults.

TikTok has quickly become a favored social media platform among teens, and several Fortune 500 companies have even seen the value in engaging with customers through the app. And, while the appeal of TikTok is undeniable among America’s youngest generations,... READ MORE
[New Report] US Media Audience Demographics: 7th Annual Edition

[New Report] US Media Audience Demographics: 7th Annual Edition Master your media strategy with this definitive data-driven analysis of major media audiences, the 7th edition of our popular report.

Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who’s listening to, reading, or watching what? Now more than ever, access to... READ MORE

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