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Adults Are Saving Money With Retirement, Travel in Mind

Adults Are Saving Money With Retirement, Travel in MindYouth are most likely to be saving for travel.December 4, 2017

The vast majority (87%) of US adults claim to be saving money, according to a YouGov survey, and about one-third of US workers who save money put aside more than 10% of their paychecks for savings. The most common reasons for saving money are for retirement... READ MORE
Holiday 2017 Data Hub (Updated): Cyber Week Recap

Holiday 2017 Data Hub (Updated): Cyber Week RecapLooking at the 2017 holiday season, in numbers.December 1, 2017

With Thanksgiving weekend and Cyber Monday behind us, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it appears that once again the key takeaways include a new record for e-commerce... READ MORE
1 in 5 US Millennials Moved Within the Past Year

1 in 5 US Millennials Moved Within the Past YearThe national mover rate of 11% continues to be at an all-time low.November 28, 2017

Some 34.9 million people ages 1 and older in the US moved residences within the past year, resulting in a national mover rate of 11%, statistically unchanged from last year’s all-time low of 11.2%, according to data from the US Census Bureau. The mover... READ MORE
Few Americans Think That Social Platforms Care About Their Users

Few Americans Think That Social Platforms Care About Their UsersGoogle is more trusted than Facebook and Twitter.November 9, 2017

There’s a pervasive feeling of skepticism about social platforms’ positive role in the world and attitudes towards their users, per results from a recent Harvard-Harris Poll [pdf]. Just 13% of the more than 2,000 registered voters surveyed said... READ MORE
Affluents Want Their Brand Loyalty Recognized

Affluents Want Their Brand Loyalty RecognizedA majority of affluents around the world say they're less loyal to brands than they used to be.November 1, 2017

Affluents in the US are estimated to make $335 billion in discretionary purchases this year, per recent YouGov data, making this a lucrative audience for brands. While research has suggested that higher-income consumers are more likely to be brand-loyal,... READ MORE
Pay-TV Penetration Said to Drop Below 8 in 10 TV Households

Pay-TV Penetration Said to Drop Below 8 in 10 TV HouseholdsTwo-thirds of non-subscribers previously had a pay-TV service.October 24, 2017

Some 79% of US TV households subscribe to a pay-TV service, down from 82% last year, reports Leichtman Research Group (LRG) in a recent study. That’s down from a survey peak of 88% registered in 2010, as cord-cutting continues apace. In fact, recent... READ MORE

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