Certainly not for the metaverse.
Industries Articles
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These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
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Here’s How Entertainment and Communications Time Stacked Up Last Year
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
4 Points About the State of Streaming
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine
Middle-aged Americans are equally as likely to consume liquor as beer the most.
B2B Event Organizers Prioritizing Attendance and Engagement
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Improved B2B Marketing and Sales Alignment Bodes Well for Growth
B2B marketers and salespeople say their top priority to drive growth this year is to improve alignment.
Conversations About Brands Tend to Be More Positive When Face-to-Face Than on Social Media
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
Retailers Diversify into New Revenue Streams
More than 9 in 10 are already offering – or plan to offer – paid loyalty programs.
Organizations’ Generative AI Use Most Prevalent in Marketing and Sales
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
What Are the Most Important Features of a Social Media Platform for Marketing and Advertising?
Community engagement and interaction features are important to marketers.
Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine
Middle-aged Americans are equally as likely to consume liquor as beer the most.
US Public’s Trust in Big Tech, Big Business Continues to be Low
Adults are 3 times more likely to have “very little” confidence in big business as to have either a “great deal” or “quite a lot” of confidence.
Viewers Continue to Hike Their Spending on TV and Video, For Now
Almost 8 in 10 have a maximum number of services they’d like to use, and more than half of those have already reached it.
B2B Exhibitions Move Forward in “Dramatic Improvement”
Cancellations of B2B exhibitions are now “a thing of the past.”