The Automotive industry looks to be an ad spending laggard.
Eating out is the first casualty of cost-cutting.
More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.
Podcast listeners are tuning in more, enjoying more content options to choose from, and responding to ads.
3D printing is the most promising technology, according to one metric, while the metaverse is one of the least promising.
People spend more time accessing Entertainment content online than any other category.
Disney tops this latest list, while Amazon drops out of the top 10.
Half of US adults surveyed have an unfavorable view of autonomous vehicles based on what they’ve seen, read, or heard about them.
The number of publicly announced esports sponsorships deals reached 2,254 last year.
Apple retains the top spot, yet again.
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
More than one-third of Millennial auto intenders are thinking of buying a vehicle from a manufacturer that is new to them.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Fewer than 1 in 10 auto intenders say they plan to buy an all-electric vehicle.
Price is one of the most important factors when determining where vehicle buyers will purchase their next vehicle.
About one-third of adults surveyed have used a ride-hailing app.