Heavy radio listeners are 25% more likely than average to be every consumer influencers.
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US Digital Ad Spend Growth Forecast to Slow This Year
Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.
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These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Search Ad Costs Are Rising. Here Are the Latest Benchmarks, by Industry
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
Auto Ad Spend Declines Set to Continue
Auto ad spend has declined each year since 2016 with the exception of a post-COVID rebound in 2021.
Consumers: Social Responsibility Matters in Some Areas More Than Others
Social responsibility factors into decision-making most in the Restaurant, Apparel, and Personal Care Product categories.
Where Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren’t top sources of shopping inspiration.
![Super Bowl 2023 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2023/02/Illumin-10-Most-Viewed-Super-Bowl-57-Video-Ads-Feb2023-300x168.png)
Super Bowl 2023 Data [Updated]
Which brands and ads won the Super Bowl? It depends…
Radio Remains the Top Media Choice in the Car
Almost two-thirds say they listen to OTA radio all or most times when driving.
US Consumer Technology Sales to Dip This Year
Spending on tech services – such as audio, video, gaming, and apps – will grow and comprise almost one-third of industry revenues.
These Advertising Channels Look Set for Growth in 2023
Ad buyers expect their media ad investments to grow by 5.9% next year. CTV looks primed to benefit the most.
Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
US Adults Are Finding TikTok Far More Engaging Than Facebook
Despite a much smaller user base, a forecast calls for total daily minutes spent by US adults with TikTok to exceed those spent with Facebook.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?
Eating out is the first casualty of cost-cutting.
Shorter Video Ads Have Higher Completion Rates, but Lower CTRs
More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.