Almost two-thirds say they listen to OTA radio all or most times when driving.
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US Consumer Technology Sales to Dip This Year
Spending on tech services – such as audio, video, gaming, and apps – will grow and comprise almost one-third of industry revenues.
These Advertising Channels Look Set for Growth in 2023
Ad buyers expect their media ad investments to grow by 5.9% next year. CTV looks primed to benefit the most.
Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
These Are the Top 10 Spending Industries on Ads in the US
The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years.
Gen Z Adults Are the Least Trusting of Brands’ Sustainability Claims
Gen Z adults are 40% more likely than average to not trust that products or services marked as sustainable are actually sustainable.
New Movers Are Open to New Brands
Good reviews, better prices, and recommendations are likely to move the needle for new movers.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?
Eating out is the first casualty of cost-cutting.
Shorter Video Ads Have Higher Completion Rates, but Lower CTRs
More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.
Podcast Listeners Plan Major Purchases
Podcast listeners are tuning in more, enjoying more content options to choose from, and responding to ads.
Americans Bullish on 3D Printing, VR; Not So Much on the Metaverse and NFTs
3D printing is the most promising technology, according to one metric, while the metaverse is one of the least promising.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
New Movers Are Open to New Brands
Good reviews, better prices, and recommendations are likely to move the needle for new movers.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?
Eating out is the first casualty of cost-cutting.