Most B2B marketers find registration forms on their own website most effective for collecting customer data.
The CEIR Total Index declined by 56% in Q3 compared to the same quarter in 2019.
B2B organizations are using an average of 7 martech tools each week.
B2B sales and marketing professionals have differing views on which areas of collaboration are in need of the most improvement.
The average view time of the B2B content analyzed grew by 63% year-over-year in H1.
About 4 in 10 B2B buyers are still experiencing challenges with supplier relationships during the online B2B buying process.
Close to 9 in 10 organizations using content marketing are leveraging video as part of their efforts.
Email is the most used ABM campaign delivery channel, but far from the only channel used.
More than half of B2B buyers say their buying cycle for large purchases has increased for new vendors compared to before the pandemic.
Optimizing logos and images is one of the biggest challenges related to designing emails for dark mode.
Three-quarters are still using sales team-selected data to build their account lists.
Only 1 in 5 B2B buyers typically have their first engagement with sales when identifying and clarifying needs.
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Some 1 in 5 B2B marketers surveyed say that, compared to other programs, ABM is the most important for producing revenue.
About 6 in 10 CMOs surveyed say they feel more pressure to prove marketing’s value to the CEO.
The majority of B2B marketers lack content exclusive to lead nurturing.