2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
People spend more time accessing Entertainment content online than any other category.
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
One challenge: two-thirds admit that leads are assigned to the wrong owner either sometimes or more often.
B2B buyers said they find research/survey reports to be their most valuable content type for researching purchases.
B2B buyers want short content that uses research and data to support claims.
Marketers plan to invest in customer data platforms and segmentation and targeting solutions.
Of the events that were canceled, 3 in 4 instead offered digital events.
Information-heavy content types are associated with a greater likelihood for an immediate buying decision.
A majority of B2B marketing managers paying for training do so for employee retention and satisfaction.
Partner training/learning management solutions are popular, as are channel incentives and program management.
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
About 3 in 10 B2B marketers want to increase their revenue by more than 20% this year.
The majority of B2B marketers surveyed say that marketing-generated leads account for more than 10% of firm revenues.
Only about 4 in 10 B2B sales and marketing leaders rate sales and marketing alignment in their organizations as very good or excellent.