US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
B2B Articles
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About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
B2B Marketers Are Employing A Variety of Lead Nurturing Campaigns
Still, B2B marketers think they could be doing better with their nurture programs.
Majority of B2B Brand Marketers Say Brand Building Gets Less Than A Third of Marketing Budgets
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
How Do B2B Brand Marketers Feel About Their Brands’ Performance?
About 8 in 10 say that brand is “critical” or “very important” to revenue growth.
B2B Digital Marketers See Content as Vehicle to CX Improvement
Another priority for CX improvement in the coming year is aligning teams and tactics to create a seamless brand experience.
Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels
Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.
The Biggest Challenge Implementing A New CRM Isn’t Integration
The most significant challenge faced by B2B professionals implementing a new CRM is training time.
Here Are B2B Marketing and Sales Teams’ Top Complaints About Each Other
Sales professionals think marketing teams are targeting the wrong leads.
Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
B2B Marketers Seek Advanced Metrics to Prove Their Worth
Few rate their current measurement abilities as excellent.
Social Media Marketing Update: Preferred Platforms in 2022
Facebook’s appeal may be waning slightly among marketers.
2021 Business Video Completion Rates and Other Benchmarks
Video lengths rose – and so did completion rates.