Technology is proving important in executing and measuring account-level ad campaigns as well as measuring account engagement.
B2B Articles
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In Which Areas Are B2B Marketers Most Proficient with ABM?
ABM teams appear to need some help with their proficiency in data analytics for ABM.
These Advertising Channels Look Set for Growth in 2023
Ad buyers expect their media ad investments to grow by 5.9% next year. CTV looks primed to benefit the most.
Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
B2B Leaders Are Facing More Headwinds in Data Quality Investments
Competing priorities are rising as a challenge to data quality investments.
Are B2B Go-to-Market Teams Aligned on Common Goals?
The top challenge standing in the way of aligning go-to-market teams is data quality.
One Way to Set B2B Content Apart from the Rest? Actively Promote It.
High quality and unique stories are the primary ways to differentiate B2B content.
More B2B Marketers Are Achieving Their Demand Gen Goals via Content
The most successful B2B content marketers are doing much better than others in building audiences, nurturing leads, and generating revenue.
What’s Driving Budget Changes for B2B Marketers?
Inflation and the lingering impact of the pandemic are cited as the main drivers of budget changes.
What Changes Are B2B Marketers Anticipating to Their Budgets Next Year?
B2B marketers seem bullish on their customer marketing spend and much less so on their ABM investments.
What Are ABM Practitioners’ Top Challenges?
Sales and marketing alignment is both a top benefit and a top challenge of ABM programs.
Which Content When? B2B Demand Gen Marketers Rate Effectiveness by Funnel Stage
More than 7 in 10 demand gen marketers believe that prospects will consume more content in their buyer journey in the future.
When People Talk About Convenience in Online Shopping, What Do They Mean?
Sure, home delivery and free shipping are important. What about website search tools?
We’re Spending Less of Our Online Time with Social Media
The pandemic gave a big boost to our appetite for Entertainment content online.
B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
One Way to Set B2B Content Apart from the Rest? Actively Promote It.
High quality and unique stories are the primary ways to differentiate B2B content.
More B2B Marketers Are Achieving Their Demand Gen Goals via Content
The most successful B2B content marketers are doing much better than others in building audiences, nurturing leads, and generating revenue.
What’s Driving Budget Changes for B2B Marketers?
Inflation and the lingering impact of the pandemic are cited as the main drivers of budget changes.