However, the majority of younger decision-makers find downloaded content to be valuable.
B2B Articles
Additional categories:
Data is Critical to B2B Marketing Efforts. Which Types Are Being Used?
Social media engagement and email marketing data are the most commonly used.
B2B Commerce Professionals Expect Digital to Soon Account for the Majority of Their Revenues
B2B commerce leaders estimate that digital currently accounts for 41% share of their revenues.
Subscription Business Benchmarks in 2023: 6 Key Points to Know
Free trial conversion rates are declining, but churn rates have remained steady.
Some B2B Marketers Report Budget Cuts
In fact, more US B2B marketers surveyed said their budgets will be lower this year than higher in comparison with 2023.
B2B Marketers Are Leaning on Paid Social, Email for Lead Generation
Almost half of B2B marketers in the US don’t feel as though they’re generating enough leads.
B2B Tech Firms Plan Marketing Budget Increases After 2023’s Economic Challenges
About 8 in 10 B2B tech companies experienced moderate to severe impact on their revenue as a result of the economic situation last year.
What Interactions Do B2B Buyers Have During the Purchase Process?
84% of the time, the vendor that B2B buyers contact first is the one that ultimately wins their business.
B2B GTM Teams to Focus on Alignment, Efficiency
Among marketers, the area considered most beneficial for their team to improve on is target audience segmentation.
ABM Is Proving More Effective in Some Areas Than Others
ABM isn’t significantly improving cross-sell/upsell efforts, but is helping drive active engagement with select accounts.
Content Volume – and Budgets – Expected to Increase Next Year
Marketers’ budget outlook for content seems to have grown from last year.
B2B CRM Users Are Highly Focused on Nurturing Leads and Customers
A top priority for maximizing CRM over the coming years is getting a complete view of customer interactions.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
B2B Tech Firms Plan Marketing Budget Increases After 2023’s Economic Challenges
About 8 in 10 B2B tech companies experienced moderate to severe impact on their revenue as a result of the economic situation last year.
What Interactions Do B2B Buyers Have During the Purchase Process?
84% of the time, the vendor that B2B buyers contact first is the one that ultimately wins their business.
B2B GTM Teams to Focus on Alignment, Efficiency
Among marketers, the area considered most beneficial for their team to improve on is target audience segmentation.