Middle-aged Americans are equally as likely to consume liquor as beer the most.
CPG & FMCG Articles
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Apple widened its lead as the most valuable brand, while Beverage brands dotted the list of the fastest-growing.
Consumers trust the Retail & E-Commerce industry much more than the Travel & Hospitality sector.
Asian-Americans discuss 16% more brands per week than the average.
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
Podcast ad spending grew more than twice as fast as the digital advertising market overall last year.
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
Rising prices are one of the top reasons for ceasing to buy from a brand.
Consumers find relatable personalities to be their most appealing influencer type.
Millennials and people with kids in the household show an above-average likelihood to order groceries online.
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Direct mail is also among the most-used and highly-touted advertising channels.
Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
It was a good year for Trader Joe’s.
Celebrities and digital influencers aren’t top sources of shopping inspiration.
US CPG sales grew by 8.4% last year.