Most new movers have purchased furniture and TVs within 12 months of moving.
CPG & FMCG Charts
Half of E-Commerce Searches Are Informational in Nature
Informational searches are most prevalent in the Health sector, while transactional searches dominate in Furniture.
Half of US Internet Users Report Smart Speaker Ownership
Some 40% of internet users own an Amazon Smart Speaker.
![Holiday 2021 Data Hub [Updated]](https://www.marketingcharts.com/wp-content/uploads/2021/10/NRF-Planned-Holiday-Spending-Nov2021-300x167.png)
Holiday 2021 Data Hub [Updated]
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?
Music and gaming influencers tend to be most popular among US teens.
Which Health and Wellness Activities Are Gaining – and Losing – Steam?
US adults are more likely to turn to online sources and social media than a family doctor for information on managing health and wellness.
US Adults Think Celebrities & Influencers are More Effective Promoting Alcohol Than Food or Household Products
The data is different when looking at consumers globally, though.
Halloween Retail Spending Expected to Reach New High
Americans are expected to spend $8.05 billion on Halloween this year.
Intangible Asset Values Grow During the Pandemic; Microsoft Leads All Companies
The Cosmetics & Personal Care sector is considered the most intangible industry.
The Number of Cannabis Users in the US Continues to Grow
Some 26% of US adults surveyed report having used cannabis in some form in the past year.
Who’s Drinking What?
Overall, beer is the alcoholic drink of choice for the largest share of those who partake.
Your Website is the Best Place to Showcase Your Product’s Benefits, Consumers Say
Half of the surveyed consumers identified brand websites as the best place to learn about product benefits.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
What Percentage of Podcast Ad-Driven Traffic Buys?
Podcast listenership is expected to grow this year. This is good news for advertisers who plan to increase their...
Marketing Budget’s Share of Company Revenues Plummets
Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year,...
What Benefits Do Premium Loyalty Program Members Value?
Some 7 in 10 (71% of) US consumers belong to a traditional customer loyalty program, with 4 in 10 saying they belong...