Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
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World’s Most Valuable Brands Register Decline in Collective Brand Value
Apple widened its lead as the most valuable brand, while Beverage brands dotted the list of the fastest-growing.
Gen Z Adults Seem to Be Less Trusting of Brands Than Others
Consumers trust the Retail & E-Commerce industry much more than the Travel & Hospitality sector.
Asian-Americans Are Active in Talking About Brands
Asian-Americans discuss 16% more brands per week than the average.
Search Ad Costs Are Rising. Here Are the Latest Benchmarks, by Industry
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
US Podcast Ad Spending Growth Expected to Remain Strong
Podcast ad spending grew more than twice as fast as the digital advertising market overall last year.
2023 Started Off with Improved Podcast Ad Performance
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
8 in 10 US Adults Accuse Brands of “Greedflation”
Rising prices are one of the top reasons for ceasing to buy from a brand.
Consumers Value Authenticity When Learning About Brands on Social Media
Consumers find relatable personalities to be their most appealing influencer type.
Who’s Ordering Groceries for Delivery?
Millennials and people with kids in the household show an above-average likelihood to order groceries online.
Print and Digital Promotion Distribution Slowed in 2022
Print coupon distributions fell by 21% year-over-year in 2022.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
2023 Started Off with Improved Podcast Ad Performance
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
8 in 10 US Adults Accuse Brands of “Greedflation”
Rising prices are one of the top reasons for ceasing to buy from a brand.
Consumers Value Authenticity When Learning About Brands on Social Media
Consumers find relatable personalities to be their most appealing influencer type.