2020’s top brands for online and offline word-of-mouth were both replaced in the latest rankings.
CPG & FMCG Articles
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Here Are the Most “Relevant” Brands in the US in 2022
Apple retains the top spot, yet again.
Concern over the Environmental Impact of Marketing Activities Seems to Wane
Fewer than 1 in 5 marketers say they’re adopting climate-related goals in marketing.
Study Says Post Engagement Rates on TikTok Far Outperform Other Platforms
Not only that, but the gap looks like it’s widening.
Digital Ad Spend Forecast to Double Linear TV This Year
Digital is expected to account for 55.5% of total global ad spend in 2022.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
![Super Bowl 2022 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2022/02/AcuityAds-10-Most-Viewed-Super-Bowl-56-Video-Ads-Feb2022-300x168.png)
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip
Consumers are increasing their focus on the necessities.
10 Subscription Business Benchmarks
Churn rates tend to be higher for B2C than B2B subscription businesses.
Here’s What Grocery Shoppers Want from Delivery Services
More than half of the consumers surveyed report spending more on online grocery shopping since the pandemic.
![Holiday 2021 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2022/01/NRF-Holiday-Retail-Sales-2002-2021-Jan2022-300x167.png)
Holiday 2021 Data Hub [Updated]: Results Recap
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip
Consumers are increasing their focus on the necessities.