There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
The Automotive industry looks to be an ad spending laggard.
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
People spend more time accessing Entertainment content online than any other category.
Fewer than 1 in 5 marketers say they’re adopting climate-related goals in marketing.
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Consumers are increasing their focus on the necessities.
Churn rates tend to be higher for B2C than B2B subscription businesses.
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?
New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
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