As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?

As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?

New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.

What Percentage of Podcast Ad-Driven Traffic Buys?

What Percentage of Podcast Ad-Driven Traffic Buys?

Podcast listenership is expected to grow this year. This is good news for advertisers who plan to increase their podcast ad spending. Along with benefits such as high engagement, podcast advertising conversion rates are better or on par with other channels, according...

What’s a Good Landing Page Conversion Rate?

What’s a Good Landing Page Conversion Rate?

When it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for driving form fills, with a median of more than 1 in 10 (11.3%) visits resulting in a conversion, per the latest Unbounce report on landing page conversion...

In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020

In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020

For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing benchmarks heading into 2021, including year-over-year changes to engagement...

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