OOH ad spend continued its ascent, posting the second-largest Q2 on record.
The NRF forecasts record spending on back-to-school and back-to-college, while Deloitte has a more sobering assessment.
Digital OOH accounted for almost one-third of sales for the quarter.
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
Shorter free trial periods that require billing information tend to convert better.
Consumers will spend more on Consumer Goods but less on Leisure & Lifestyle.
Just 15% of adults rate advertising practitioners’ honesty and ethics as “high” or “very high.”
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
US educational attainment rates have risen over the past decade: the Census Bureau reports that the percentage of people ages 25 and older who have completed a bachelor's degree or higher has climbed from 30.4% in 2011 to 37.9% in 2021. A new Hanover Research study...
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
The Automotive industry looks to be an ad spending laggard.
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
People spend more time accessing Entertainment content online than any other category.
Fewer than 1 in 5 marketers say they’re adopting climate-related goals in marketing.
The median post engagement rate on Instagram across all industries analyzed is 0.67%.