Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Education Charts
As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?
New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.
What Percentage of Podcast Ad-Driven Traffic Buys?
Podcast listenership is expected to grow this year. This is good news for advertisers who plan to increase their podcast ad spending. Along with benefits such as high engagement, podcast advertising conversion rates are better or on par with other channels, according...
Back-to-Class Spending Projected to Reach New High
It won’t be long before kids are loading up their backpacks and heading back to class. And, whether it be for heading back to K-12 or college, the amount of money families anticipate spending for school supplies and technology this year is expected to reach record...
What’s a Good Landing Page Conversion Rate?
When it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for driving form fills, with a median of more than 1 in 10 (11.3%) visits resulting in a conversion, per the latest Unbounce report on landing page conversion...
In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020
For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing benchmarks heading into 2021, including year-over-year changes to engagement...
Email Engagement Rates Stabilize After COVID Spike
COVID-19 has had an effect on email marketing, and new data [registration required] from GetResponse indicates that response rates increased quite significantly during the first weeks of the pandemic. The analysis of active GetResponse customers (largely SMBs) with at...
COVID-19 Uncertainty Impacts Back-to-School Shopping
The COVID-19 pandemic has created uncertainty in just about every facet of life. Whether or not kids and college students in the US will head back into the classroom in August and September has not escaped this uncertainty, despite federal mandates that students and...
Facebook Boasts High CTRs for Educator-Targeted Ads
Ads placed in Facebook news feeds account for almost three-quarters (74.3%) of total link clicks from Facebook ads targeted towards educators, per a new study [download page] from MDR. The report explores the optimum placement, platform and time for advertisers to get...
Half of At-Risk B2C Service Subscribers Would Choose to Pause Their Plan Instead of Canceling
It's in the interest of any subscription-based company to keep churn rate low. With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers –...
US Out-of-Home Ad Revenues Grew by 7.5% In 2019
US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%),...
CPC Benchmarks by Industry Show Insurance, Online Education Most Expensive
Cost-per-click (CPC) is one of the most commonly used metrics companies use to measure objectives. And, per new data from SEMRush shared with MarketingCharts, the Insurance and Online Education industries have the highest average CPC, with these industries spending at...
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
4 in 5 Consumers in the US Say They’d Stop Using A Product They Discovered Damages the Environment
However, that percentage is higher among consumers in many other countries.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Say That Diversity in Advertising Has An Impact on Them
Six in 10 US consumers believe that diversity in advertising is important. Added to that, showing diversity in...
Back-to-School 2019: Stats & Research Reference
Back-to-school season is in full swing once again (with some areas of the country already back) and while total...
2018 B2B Video Completion Rates and Other Benchmarks
This year B2B marketers have named video as their top lead generation tactic, but keeping B2B buyers engaged can...