OOH ad spend continued its ascent, posting the second-largest Q2 on record.
Education Articles
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What’s the Forecast for Back-to-Class Spending?
The NRF forecasts record spending on back-to-school and back-to-college, while Deloitte has a more sobering assessment.
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Out-of-Home Ad Revenues Inched Up in Q1
Digital OOH accounted for almost one-third of sales for the quarter.
Search Ad Costs Are Rising. Here Are the Latest Benchmarks, by Industry
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
2023 Started Off with Improved Podcast Ad Performance
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
Subscription Business Benchmarks in 2022: 6 Key Points to Know
Shorter free trial periods that require billing information tend to convert better.
Consumers Eye Discretionary Spending Cutbacks
Consumers will spend more on Consumer Goods but less on Leisure & Lifestyle.
The Public’s Trust in Advertising Practitioners Improves, Remains Low
Just 15% of adults rate advertising practitioners’ honesty and ethics as “high” or “very high.”
Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
How Are Prospective Students Making College Program Decisions?
US educational attainment rates have risen over the past decade: the Census Bureau reports that the percentage of people ages 25 and older who have completed a bachelor's degree or higher has climbed from 30.4% in 2011 to 37.9% in 2021. A new Hanover Research study...
The “Meh”-taverse: Americans Not Sold on Virtual Worlds
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs’ Budget Outlook Appears to Have Rebounded from Earlier This Year
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
Top Activity Online? Entertainment
People spend more time accessing Entertainment content online than any other category.
Concern over the Environmental Impact of Marketing Activities Seems to Wane
Fewer than 1 in 5 marketers say they’re adopting climate-related goals in marketing.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.