In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020

In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020

For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing benchmarks heading into 2021, including year-over-year changes to engagement...

Half of At-Risk B2C Service Subscribers Would Choose to Pause Their Plan Instead of Canceling

Half of At-Risk B2C Service Subscribers Would Choose to Pause Their Plan Instead of Canceling

It's in the interest of any subscription-based company to keep churn rate low. With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers –...

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%),...

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it's worth taking a look a new email benchmarks...

Gender Inequality Continues in YouTube Ads

Gender Inequality Continues in YouTube Ads

In a recent study of nearly 3 million YouTube video ads, Google and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University found that while female characters were seen less often than males, ads that were either women-led or gender-balanced...

Smartphones Now Account for 70% of US Digital Media Time

Smartphones Now Account for 70% of US Digital Media Time

Smartphones, which are cutting into the time spent with traditional media continue to account for a growing share of time spent with digital media. In the US, smartphones now account for fully 70% of total time spent with digital media, per a recent presentation...

Consumers Say That Diversity in Advertising Has An Impact on Them

Consumers Say That Diversity in Advertising Has An Impact on Them

Six in 10 US consumers believe that diversity in advertising is important. Added to that, showing diversity in advertising can also lead to trust: almost 4 in 10 respondents from the more than 1,000 adults surveyed [download page] by Adobe say they are more likely to...

Back-to-School 2019: Stats & Research Reference

Back-to-School 2019: Stats & Research Reference

Back-to-school season is in full swing once again (with some areas of the country already back) and while total back-to-school (BTS) and back-to-college (BTC) retail spending is expected to be somewhat lower than the previous two years, it still promises to come out...

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