Education Charts

Gender Inequality Continues in YouTube Ads

Gender Inequality Continues in YouTube Ads

In a recent study of nearly 3 million YouTube video ads, Google and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University found that while female characters were seen less often than males, ads that were either women-led or gender-balanced...

Smartphones Now Account for 70% of US Digital Media Time

Smartphones Now Account for 70% of US Digital Media Time

Smartphones, which are cutting into the time spent with traditional media continue to account for a growing share of time spent with digital media. In the US, smartphones now account for fully 70% of total time spent with digital media, per a recent presentation...

Consumers Say That Diversity in Advertising Has An Impact on Them

Consumers Say That Diversity in Advertising Has An Impact on Them

Six in 10 US consumers believe that diversity in advertising is important. Added to that, showing diversity in advertising can also lead to trust: almost 4 in 10 respondents from the more than 1,000 adults surveyed [download page] by Adobe say they are more likely to...

Back-to-School 2019: Stats & Research Reference

Back-to-School 2019: Stats & Research Reference

Back-to-school season is in full swing once again (with some areas of the country already back) and while total back-to-school (BTS) and back-to-college (BTC) retail spending is expected to be somewhat lower than the previous two years, it still promises to come out...

2018 B2B Video Completion Rates and Other Benchmarks

2018 B2B Video Completion Rates and Other Benchmarks

This year B2B marketers have named video as their top lead generation tactic, but keeping B2B buyers engaged can sometimes be a struggle. New video benchmarks from Vidyard [download page] offers insights into completion rates for business-related videos, and the...

US Out-of-Home Ad Spend Continued to Grow in 2018

US Out-of-Home Ad Spend Continued to Grow in 2018

US out-of-home (OOH) revenues experienced a 4.5% year-over-year increase in 2018 to reach a new high of $8 billion, according to figures released by the Out of Home Advertising Association of America (OAAA). The 2018 growth rate represented a step up from comparable...

Who’s Spending Their Money? Some Surprising Answers.

Who’s Spending Their Money? Some Surprising Answers.

Marketers put a lot of time, attention, and valuable marketing dollars on targeting Millennials and Gen Z. There are some arguments to be made about how warranted that effort is, given that there's a generation that has much more money to spend: Baby Boomers,...

Out-of-Home Ad Spend Growth Sees An Uptick in Q2 2018

Out-of-Home Ad Spend Growth Sees An Uptick in Q2 2018

It's now been more than 8 years since the last time out-of-home ad revenues declined on a year-over-year basis. In Q2, ad spending grew by 4.7% from the year-earlier period, the fastest rate since Q4 2015, per the latest figures from the Outdoor Advertising...

Check Them Out: Google Search Ad Mobile Benchmarks

Check Them Out: Google Search Ad Mobile Benchmarks

Mobile devices are estimated to account for 60% of paid search clicks in the US, with smartphones alone representing at least half. Mobile devices' share of clicks is particularly influential on Google, so what kind of performance can advertisers expect from their...

Good News. Your Email Campaigns Are Now Reaching 85% of Your List.

Good News. Your Email Campaigns Are Now Reaching 85% of Your List.

Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox in the second quarter of this year, up from 77% during the year-earlier period. That's according to Return Path's latest annual...

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