Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
People spend more time accessing Entertainment content online than any other category.
But… the types of categories where they see an impact from these ads are based in stereotypes.
Many consumers express concerns over the safety and security of their money when using digital financial services.
Millennials’ share of US household wealth, while small, has jumped recently.
The number of publicly announced esports sponsorships deals reached 2,254 last year.
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
A look at Super Bowl viewership and advertising.
Consumers are increasing their focus on the necessities.
Millennials are gravitating to alternative financial services at a far greater rate than others.
Some 4 in 10 US adults report having more difficulty managing their finances than in the past.
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Most new movers have purchased furniture and TVs within 12 months of moving.
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
Teens’ daily video time allocated to cable TV continues to decline.