Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
Financial Services Articles
Additional categories: Cross-Media & Traditional | Customer-Centric | Digital | Education | Financial Services | Food & Restaurants | Industries | Mobile Phone | Pharma & Healthcare | Privacy & Security | Retail & E-Commerce | Tablet | Videogames
Top Activity Online? Entertainment
People spend more time accessing Entertainment content online than any other category.
3 in 4 Want to See Female Empowerment in Ads
But… the types of categories where they see an impact from these ads are based in stereotypes.
Globally, Trust Remains Higher for Traditional than Digital-Only Banks
Many consumers express concerns over the safety and security of their money when using digital financial services.
US Household Wealth Update: Baby Boomers Still Control Half; Gen X Share Rising
Millennials’ share of US household wealth, while small, has jumped recently.
The Number of Esports Sponsorship Deals is Climbing Quickly
The number of publicly announced esports sponsorships deals reached 2,254 last year.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
![Super Bowl 2022 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2022/02/AcuityAds-10-Most-Viewed-Super-Bowl-56-Video-Ads-Feb2022-300x168.png)
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip
Consumers are increasing their focus on the necessities.
What Are Millennials’ Financial Goals?
Millennials are gravitating to alternative financial services at a far greater rate than others.
Many People Say Managing Their Finances is Harder Now Than Pre-Pandemic
Some 4 in 10 US adults report having more difficulty managing their finances than in the past.
E-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales.
Podcasts to Soon Account for One-Third of US Digital Audio Ad Spending
Last year was a bumper year for podcast ad spending.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
These Brands Had the Fastest Growth in Consumer Buying Intent in 2021
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
Netflix and YouTube Still the Top Video Destinations for Teens, but Others Slowly Rise
Teens’ daily video time allocated to cable TV continues to decline.