Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Food & Restaurants Charts
Music and gaming influencers tend to be most popular among US teens.
US adults are more likely to turn to online sources and social media than a family doctor for information on managing health and wellness.
US Adults Think Celebrities & Influencers are More Effective Promoting Alcohol Than Food or Household Products
The data is different when looking at consumers globally, though.
Amazon has retained its spot at #1 for the fifth consecutive year.
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
Out-of-home advertising revenues grew by 37.9% year-over-year in Q2.
However, consumers are most likely to say that football is where sponsorships will be meaningful to them.
As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?
New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.
As the world deals with the ongoing pandemic, people are headed back to work, school and restaurants, and some Gen Zers are planning to spend more. A July survey from Morning Consult (fielded just before the Delta variant gained a strong foothold) found that one-third...
Through the pandemic, people have relied on digital services more than ever. Per a report [pdf] from AppDynamics, more than 8 in 10 (84% of) US consumers say digital services made a positive impact on their lives during the pandemic, in part because digital services...
Podcast listenership is expected to grow this year. This is good news for advertisers who plan to increase their podcast ad spending. Along with benefits such as high engagement, podcast advertising conversion rates are better or on par with other channels, according...
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
With companies continue to increase their investment in social media advertising, especially in the last year, two...
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing...
Since the start of the pandemic, consumers have adjusted to new ways of doing things. That includes exploring new ways...