The top money-saving strategy used by consumers is to buy items on sale.
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Consumers Eye Discretionary Spending Cutbacks
Consumers will spend more on Consumer Goods but less on Leisure & Lifestyle.
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Trust Still Relies on Reliability and Transparency
There’s skepticism about business leaders’ ethics, but they’re still encouraged to speak out about societal issues.
What Types of Brand Messaging Appeal to Americans?
Demand for humorous brand messaging seems to have declined.
Most Americans Figure Their Household Shopping Spend Will Go Up Over the Next Few Months
Inflation fears have moderated somewhat, though most still expect rising prices.
Virtually All US Households Buy Store Brands
Store brands accounted for 17.5% share of total dollar sales across outlets during the year-long period ending 10/2/22.
These Brands Had the Fastest Growth in Consumer Buying Intent in 2022
Food & Beverage brands dotted the list, while a surprising brand was the fastest-growing.
Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
1 in 5 Affluent Gen Zers is Hispanic
Hispanics now comprise the largest affluent subgroup in the US.
Gen Z Adults Are the Least Trusting of Brands’ Sustainability Claims
Gen Z adults are 40% more likely than average to not trust that products or services marked as sustainable are actually sustainable.
What Are Online Shoppers’ Favorite Coupon Types?
A 5% discount is likely not enough to motivate shoppers.
COVID Has Changed the Way We Eat
Americans are less likely than their European counterparts to have cut down on red meat consumption.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Consumers Are Wary of Greater AI Use by Brands and Advertisers
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
Here’s How Entertainment and Communications Time Stacked Up Last Year
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
These Brands Had the Fastest Growth in Consumer Buying Intent in 2022
Food & Beverage brands dotted the list, while a surprising brand was the fastest-growing.
Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
1 in 5 Affluent Gen Zers is Hispanic
Hispanics now comprise the largest affluent subgroup in the US.