Government & Politics Charts

Public Trust in Advertising Practitioners’ Integrity Continues to Lag

Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.

Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3

Out-of-home advertising revenues grew by 38% year-over-year in Q3.

Public Trust in Tech Industry Falling

US adults are twice as likely to say the Tech industry is among the least trustworthy than they are to say it’s among the most.

Here’s One Reason Why Marketers Obsess Over the Customer Experience

More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.

Out-of-Home Ad Revenues Register Uptick in Q2

Out-of-home advertising revenues grew by 37.9% year-over-year in Q2.

Satisfaction High with Streaming Media Services, Lower with ISPs

A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...

These Content Categories Had the Biggest Hikes in Pageviews Last Year

In 2020, the coronavirus pandemic had many people worried about their health as a virus spread and their careers and finances as the economy took a nosedive. Indeed, data [download page] from Parse.ly shows that among domains in its customer base, total pageviews of...

Out-of-Home Ad Spend Fell by 29% Last Year

US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per figures released by the Out of Home Advertising Association of America (OAAA). This significant drop is in marked contrast from the respectable growth...

Post Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter

Brand posts on Instagram had an average engagement rate in 2020 that was more than 4x higher than Facebook’s. This is according to recent findings from Socialinsider, which also analyzed social media engagement benchmarks across industries. Based on data from more...

In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020

For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing benchmarks heading into 2021, including year-over-year changes to engagement...

Digital Sources Now Generate 40% of Leads for Professional Services Firms

The share of revenue professional services firms dedicated to marketing almost doubled from 8% in 2019 to 15% in 2020, according to a recent Hinge Research Institute report [download page]. This is just one of the marketplace changes listed in the study, which also...

Trust in Tech Industry Falls; People Skeptical of News Sources

At a time when public trust in institutions and business is not only desired but could be considered vital, it looks as though the public’s trust has faltered. Although this year’s Edelman’s Trust Barometer shows the public still trusts business in general to do the...