Only 8% of American adults have a great deal of trust in social media.
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Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
How Much Do People Trust Advertising?
Fewer than 1 in 10 global consumers automatically assume the information in advertising is true.
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Public Trust in Tech Industry Falling
US adults are twice as likely to say the Tech industry is among the least trustworthy than they are to say it’s among the most.
Here’s One Reason Why Marketers Obsess Over the Customer Experience
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
Out-of-Home Ad Revenues Register Uptick in Q2
Out-of-home advertising revenues grew by 37.9% year-over-year in Q2.
Satisfaction High with Streaming Media Services, Lower with ISPs
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...
These Content Categories Had the Biggest Hikes in Pageviews Last Year
In 2020, the coronavirus pandemic had many people worried about their health as a virus spread and their careers and finances as the economy took a nosedive. Indeed, data [download page] from Parse.ly shows that among domains in its customer base, total pageviews of...
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Digital Sources Now Generate 40% of Leads for Professional Services Firms
The share of revenue professional services firms dedicated to marketing almost doubled from 8% in 2019 to 15% in 2020,...
Trust in Tech Industry Falls; People Skeptical of News Sources
At a time when public trust in institutions and business is not only desired but could be considered vital, it looks...
Alcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital
At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following...