Only 1 in 4 American adults has a positive view of the advertising and PR industry, the lowest figure yet.
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These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
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US Out-of-Home Ad Spend Reached A New High in 2022
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion.
These Are the Top 10 Spending Industries on Ads in the US
The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years.
The Public’s Perception of the Advertising and PR Industry Has Plummeted to a New Low
More people have a negative view of the industry than at any point in the past 20+ years.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
How Much Do People Trust Advertising?
Fewer than 1 in 10 global consumers automatically assume the information in advertising is true.
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs’ Budget Outlook Appears to Have Rebounded from Earlier This Year
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
Satisfaction High with Streaming Media Services, Lower with ISPs
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing...
These Content Categories Had the Biggest Hikes in Pageviews Last Year
In 2020, the coronavirus pandemic had many people worried about their health as a virus spread and their careers and...
Out-of-Home Ad Spend Fell by 29% Last Year
US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per...