Only 8% of American adults have a great deal of trust in social media.
Government & Politics Articles
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
Technology companies are considered the most trustworthy globally.
Fewer than 1 in 10 global consumers automatically assume the information in advertising is true.
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
US adults are twice as likely to say the Tech industry is among the least trustworthy than they are to say it’s among the most.
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
Out-of-home advertising revenues grew by 37.9% year-over-year in Q2.
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...
In 2020, the coronavirus pandemic had many people worried about their health as a virus spread and their careers and finances as the economy took a nosedive. Indeed, data [download page] from Parse.ly shows that among domains in its customer base, total pageviews of...
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
The share of revenue professional services firms dedicated to marketing almost doubled from 8% in 2019 to 15% in 2020,...
At a time when public trust in institutions and business is not only desired but could be considered vital, it looks...
At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following...