The median post engagement rate on Instagram across all industries analyzed is 0.67%.
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Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
How Much Do People Trust Advertising?
Fewer than 1 in 10 global consumers automatically assume the information in advertising is true.
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Public Trust in Tech Industry Falling
US adults are twice as likely to say the Tech industry is among the least trustworthy than they are to say it’s among the most.
Here’s One Reason Why Marketers Obsess Over the Customer Experience
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
Out-of-Home Ad Revenues Register Uptick in Q2
Out-of-home advertising revenues grew by 37.9% year-over-year in Q2.
Satisfaction High with Streaming Media Services, Lower with ISPs
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...
These Content Categories Had the Biggest Hikes in Pageviews Last Year
In 2020, the coronavirus pandemic had many people worried about their health as a virus spread and their careers and finances as the economy took a nosedive. Indeed, data [download page] from Parse.ly shows that among domains in its customer base, total pageviews of...
Out-of-Home Ad Spend Fell by 29% Last Year
US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per figures released by the Out of Home Advertising Association of America (OAAA). This significant drop is in marked contrast from the respectable growth...
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Mother’s Day Retail Spending Expected to Reach New High
Celebrants expect to spend almost $250 each on Mother’s Day this year.
Podcast Engagement Growing Among the Middle-Aged
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
Trust in Tech Industry Falls; People Skeptical of News Sources
At a time when public trust in institutions and business is not only desired but could be considered vital, it looks...
Alcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital
At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following...
Public Trust in Advertising Practitioners’ Integrity Worsens
Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not...