Only 1 in 4 American adults has a positive view of the advertising and PR industry, the lowest figure yet.
Government & Politics Articles
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion.
The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years.
More people have a negative view of the industry than at any point in the past 20+ years.
Only 8% of American adults have a great deal of trust in social media.
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
Technology companies are considered the most trustworthy globally.
Fewer than 1 in 10 global consumers automatically assume the information in advertising is true.
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing...
In 2020, the coronavirus pandemic had many people worried about their health as a virus spread and their careers and...
US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per...