About half of American adults rate advertising practitioners’ honesty and ethical standards as low or very low.
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US Out-of-Home Ad Spend Continued Its Growth in Q3, Albeit Slowly
Digital accounted for almost one-third (32%) of OOH ad sales for the quarter.
The Public Maintains a Poor Perception of the Advertising and PR Industry
Only 1 in 4 American adults has a positive view of the advertising and PR industry, the lowest figure yet.
These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
US Out-of-Home Ad Spend Reached A New High in 2022
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion.
These Are the Top 10 Spending Industries on Ads in the US
The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years.
The Public’s Perception of the Advertising and PR Industry Has Plummeted to a New Low
More people have a negative view of the industry than at any point in the past 20+ years.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
How Much Do People Trust Advertising?
Fewer than 1 in 10 global consumers automatically assume the information in advertising is true.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Here’s One Reason Why Marketers Obsess Over the Customer Experience
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
Out-of-Home Ad Revenues Register Uptick in Q2
Out-of-home advertising revenues grew by 37.9% year-over-year in Q2.
Satisfaction High with Streaming Media Services, Lower with ISPs
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing...