Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

These Were the Largest Instagram Advertisers in Q2 2020

These Were the Largest Instagram Advertisers in Q2 2020

Amazon, CBS and the US Census Bureau are among the top 10 advertisers on Instagram in Q2 2020, per a report [download page] from Pathmatics. Here’s an outline of the top spenders and the most prominent sectors, along with some other key findings. In the list of top...

US Out-of-Home Advertising Growth Slows in Q1 2020

US Out-of-Home Advertising Growth Slows in Q1 2020

US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage year-over-year growth OOH has seen since Q3 2018, according to...

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%),...

US Consumers Feel That Targeted Online Political Ads Should be Regulated to Some Degree

US Consumers Feel That Targeted Online Political Ads Should be Regulated to Some Degree

With this year’s US presidential election approaching, US consumers are being exposed to political ads wherever they turn, including online. And, as online targeting methods improve, making it possible for political advertisers to narrow in on the audience they most...

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it's worth taking a look a new email benchmarks...

Americans Continue to Rank Advertising Professionals Low in Ethics and Honesty

Americans Continue to Rank Advertising Professionals Low in Ethics and Honesty

Once again this year, advertising professionals rank among the least trusted professionals in the US. The most recent Gallup report on honesty and ethics in professions puts advertising practitioners, along with insurance salespeople and Senators, tied for 3rd from...

Gender Inequality Continues in YouTube Ads

Gender Inequality Continues in YouTube Ads

In a recent study of nearly 3 million YouTube video ads, Google and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University found that while female characters were seen less often than males, ads that were either women-led or gender-balanced...

Smartphones Now Account for 70% of US Digital Media Time

Smartphones Now Account for 70% of US Digital Media Time

Smartphones, which are cutting into the time spent with traditional media continue to account for a growing share of time spent with digital media. In the US, smartphones now account for fully 70% of total time spent with digital media, per a recent presentation...

Positive Perception of the Advertising and PR Industry Hits 7-Year Low

Positive Perception of the Advertising and PR Industry Hits 7-Year Low

Just when it looked like people’s perception of the advertising and public relations industry couldn’t fall any lower, it has. Indeed, according to the latest Gallup survey on industry perception, the advertising and public relations industry’s positive rating among...

US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A Decade

US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A Decade

Out of home (OOH) advertising revenue grew by 7.7% year-over-year in Q2 2019, the highest growth OOH has seen in any quarter since 2007, according to figures released by the Out of Home Advertising Association of America (OAAA). This growth has lifted the OOH industry...

2020 Federal Election Ad Spend Forecast to Reach $6 Billion

2020 Federal Election Ad Spend Forecast to Reach $6 Billion

With the US federal elections a little more than a year away, the influx of political advertising is soon to hit full swing. This time around, according to a report by Kantar, campaigns will spend an estimated $6 billion in advertising, with 20% of the total going...

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