Market Research Articles

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback

Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback

More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback. A recent report [download page] from DISQO shares this and other insights into how and why consumers choose to make their voice...

These Are the Capabilities CMOs Feel Are Most Vital to Support Their Marketing Strategies

These Are the Capabilities CMOs Feel Are Most Vital to Support Their Marketing Strategies

Amidst growing concerns about the economy and fears of a global recession, a recent report [download page] from Gartner shows that marketers are remaining upbeat and optimistic about the impact of the business environment on marketing performance. An overwhelming...

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