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Marketing Has Taken on More Responsibilities Since the Pandemic
Compared to early 2020, more CMOs are reporting marketing has primary responsibility in 19 of 25 activities measured.
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These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2022
There’s a new name at the top.
Which Areas Do Insights Teams Impact?
Insights work most directly impacts organizational decisions about advertising and media.
Media Planners Expect to Make Greater Use of Market Research
Many media planners are expecting to leverage channel research for the first time this year.
What’s Buzzy in the World of Market Research?
The insights community is still buzzing about storytelling and data visualization.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2021
While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’ optimism about their companies plummeted. However, the latest GRIT report [access page] shows that with signs of a light at the end of the tunnel that was...
How Do Market Researchers Spend Their Time?
Just 18% of market researchers’ time is spent on activities not related to research, according to a new GRIT report [download page]. In its latest Insights Practice edition, the GRIT Report breaks down how market researchers spend their time, as well as the state of...
US B2B Trade Show Market Not Forecast to Recover For Years
While live events like trade shows have been very effective for B2B marketers in the past, resulting in sustained growth of the market in recent years, 2020 has been an entirely different story. Due to social distancing restrictions brought on by the COVID-19 outbreak...
![Data Hub: Coronavirus and Marketing [Updated]](https://www.marketingcharts.com/wp-content/uploads/2020/07/AdPerceptions-Regional-Local-Ad-Channels-in-H2-Aug2020-300x167.png)
Data Hub: Coronavirus and Marketing [Updated]
Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2020
Although market research buyers’ and suppliers’ optimism about the industry remains steady despite the COVID-19 pandemic, the latest GRIT report [access page] shows that the research industry is not expected to emerge from the pandemic unscathed. Indeed, the number of...
In-House Marketers Are Focusing on Existing Strengths Amid the Pandemic
The majority (58%) of in-house marketers think that selling existing products and services will be extremely important over the next 6 to 12 months, while fewer (43%) say the same about selling new products. These are just some of the findings from a recent report...
TV Viewers Continue to Prefer Ad-Supported Platforms
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
Growth of Commercial MarTech Use Spurs More Replacements
Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
These Are the Largest Market Research Companies in the US
Nielsen continues to be by far the largest US market research company, outstripping its nearest competitor in US...
These Are the Capabilities CMOs Feel Are Most Vital to Support Their Marketing Strategies
Amidst growing concerns about the economy and fears of a global recession, a recent report [download page] from...
These Are Considered the World’s Most Innovative Market Research Suppliers
The majority of buyers and suppliers of market research have a positive outlook about the industry. Indeed, the latest...