When marketers think of market research, surveys are likely to be the approach that comes first to mind. But the latest Greenbook Industry Trends (GRIT) report illustrates there is a wide and growing toolbox available for researchers with many new emerging...
Some 44% of consumers across the US, UK and Australia say they've abandoned a customer feedback survey without completing it, according to a recent study from Medallia [download page]. The report suggests that survey design - and the channels through which feedback...
Hi readers – we're running our latest reader survey and would appreciate your input! We know you're inundated with survey invitations (as we are), but if anyone recognizes the power of research, it should be us – and you! So while it is a significant ask, we'd really...
Nine in 10 market research decision-makers believe that artificial intelligence (AI) will have a significant impact on the industry within 5 years, but most don't know what that impact will look like, according to a report from Qualtrics [download page]. Even so, they...
Market research buyers and clients are pessimistic about the future of sample quality, according to the Q1-Q2 2018 edition of the Greenbook Research Industry Trends (GRIT) report. In fact, buyers are twice as likely to believe that sample quality will worsen (38%)...
Online quantitative surveys continue to be the bread-and-butter of the research industry, according to the latest Greenbook Industry Trends (GRIT) report. And while some emerging methods - such as online communities and mobile-first surveys - can't really be deemed...
From media and advertising trends to budgets, demographic data and the customer experience, our collection of 2017's top B2C marketing charts (B2B has its own deck – stay tuned) showcases some macro trends running through the industry while also paying heed to some of...
Telephone survey response rates have plummeted over the past 20-odd years, but may have reached their floor, according to a Gallup study whose results are supported by other research. Gallup's data indicates that response rates for its Gallup Poll Social Series...
Garnering survey responses can be a notoriously challenging task, facing headwinds such as general dissatisfaction with market research and survey fatigue. Consider that telephone survey response rates plummeted from 36% in 1997 to just 9% in 2012. For brands and...
Demand for creative professionals appears to be rather stagnant for the first half of this year, per results from a recent survey from The Creative Group. Just 5% of marketing and advertising executives surveyed plan to expand the number of creative positions...
Get up to speed with the latest trends with our Top 10 Charts of October 2017, covering a variety of topics including teens' favorite social platforms, changing media behaviors, top brands, and B2B's shifting priorities. Head on over here to grab your free copy of the...
The vast majority of technology companies that undertake market research are very pleased with the results, according to a study [download page] from Research Now and Lawless Research. These companies report that market research has an impact in many areas, most often...
Most new movers have purchased furniture and TVs within 12 months of moving.
Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.
Instagram feed posts reach about twice as many users as Stories.
From media and advertising trends to budgets, demographic data and the customer experience, our collection of 2017's...
Telephone survey response rates have plummeted over the past 20-odd years, but may have reached their floor, according...
Garnering survey responses can be a notoriously challenging task, facing headwinds such as general dissatisfaction...