Amidst growing concerns about the economy and fears of a global recession, a recent report [download page] from Gartner shows that marketers are remaining upbeat and optimistic about the impact of the business environment on marketing performance. An overwhelming...
Market Research Articles
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These Are Considered the World’s Most Innovative Market Research Suppliers
The majority of buyers and suppliers of market research have a positive outlook about the industry. Indeed, the latest GRIT report [access page] indicates that 7 in 10 of those purchasing market research have an upbeat view (16% 'very optimistic' and 54% 'optimistic')...
Emerging Market Research Techniques Seeing Higher Levels of Adoption
When marketers think of market research, surveys are likely to be the approach that comes first to mind. But the latest Greenbook Industry Trends (GRIT) report illustrates there is a wide and growing toolbox available for researchers with many new emerging...
Almost Half of Consumers Report Having Abandoned A Customer Feedback Survey. Why?
Some 44% of consumers across the US, UK and Australia say they've abandoned a customer feedback survey without completing it, according to a recent study from Medallia [download page]. The report suggests that survey design - and the channels through which feedback...
MarketingCharts’ 2018 Reader Survey
Hi readers – we're running our latest reader survey and would appreciate your input! We know you're inundated with survey invitations (as we are), but if anyone recognizes the power of research, it should be us – and you! So while it is a significant ask, we'd really...
Which Market Research Tasks Are Likely to Be Taken Over by AI?
Nine in 10 market research decision-makers believe that artificial intelligence (AI) will have a significant impact on the industry within 5 years, but most don't know what that impact will look like, according to a report from Qualtrics [download page]. Even so, they...
Here’s How Insights Buyers Feel the Industry Should Address Research Sample Quality
Market research buyers and clients are pessimistic about the future of sample quality, according to the Q1-Q2 2018 edition of the Greenbook Research Industry Trends (GRIT) report. In fact, buyers are twice as likely to believe that sample quality will worsen (38%)...
Nonconscious Measurement Is A Mainstream Research Activity
Online quantitative surveys continue to be the bread-and-butter of the research industry, according to the latest Greenbook Industry Trends (GRIT) report. And while some emerging methods - such as online communities and mobile-first surveys - can't really be deemed...
Top 25 B2C Marketing Charts of 2017
From media and advertising trends to budgets, demographic data and the customer experience, our collection of 2017's top B2C marketing charts (B2B has its own deck – stay tuned) showcases some macro trends running through the industry while also paying heed to some of...
Telephone Survey Response Rates Have Plunged, But May Finally Be Stabilizing
Telephone survey response rates have plummeted over the past 20-odd years, but may have reached their floor, according to a Gallup study whose results are supported by other research. Gallup's data indicates that response rates for its Gallup Poll Social Series...
A $5 Incentive Sure Seems to Go A Long Way in Boosting Online Survey Response Rates
Garnering survey responses can be a notoriously challenging task, facing headwinds such as general dissatisfaction with market research and survey fatigue. Consider that telephone survey response rates plummeted from 36% in 1997 to just 9% in 2012. For brands and...
What’s the Hiring Outlook for Creatives?
Demand for creative professionals appears to be rather stagnant for the first half of this year, per results from a recent survey from The Creative Group. Just 5% of marketing and advertising executives surveyed plan to expand the number of creative positions...

What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.

Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.

Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase
Almost half of online shoppers say they shop via social media.

Here’s How Insights Buyers Feel the Industry Should Address Research Sample Quality
Market research buyers and clients are pessimistic about the future of sample quality, according to the Q1-Q2 2018...

Nonconscious Measurement Is A Mainstream Research Activity
Online quantitative surveys continue to be the bread-and-butter of the research industry, according to the latest...

Top 25 B2C Marketing Charts of 2017
From media and advertising trends to budgets, demographic data and the customer experience, our collection of 2017's...