Market Research Charts

MarketingCharts’ 2018 Reader Survey

MarketingCharts’ 2018 Reader Survey

Hi readers – we're running our latest reader survey and would appreciate your input! We know you're inundated with survey invitations (as we are), but if anyone recognizes the power of research, it should be us – and you! So while it is a significant ask, we'd really...

Which Market Research Tasks Are Likely to Be Taken Over by AI?

Which Market Research Tasks Are Likely to Be Taken Over by AI?

Nine in 10 market research decision-makers believe that artificial intelligence (AI) will have a significant impact on the industry within 5 years, but most don't know what that impact will look like, according to a report from Qualtrics [download page]. Even so, they...

Nonconscious Measurement Is A Mainstream Research Activity

Nonconscious Measurement Is A Mainstream Research Activity

Online quantitative surveys continue to be the bread-and-butter of the research industry, according to the latest Greenbook Industry Trends (GRIT) report. And while some emerging methods - such as online communities and mobile-first surveys - can't really be deemed...

Top 25 B2C Marketing Charts of 2017

Top 25 B2C Marketing Charts of 2017

From media and advertising trends to budgets, demographic data and the customer experience, our collection of 2017's top B2C marketing charts (B2B has its own deck – stay tuned) showcases some macro trends running through the industry while also paying heed to some of...

What’s the Hiring Outlook for Creatives?

What’s the Hiring Outlook for Creatives?

Demand for creative professionals appears to be rather stagnant for the first half of this year, per results from a recent survey from The Creative Group. Just 5% of marketing and advertising executives surveyed plan to expand the number of creative positions...

Top 10 Charts of the Month – October 2017

Top 10 Charts of the Month – October 2017

Get up to speed with the latest trends with our Top 10 Charts of October 2017, covering a variety of topics including teens' favorite social platforms, changing media behaviors, top brands, and B2B's shifting priorities. Head on over here to grab your free copy of the...

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