Market Research Articles

Tech Companies Finding Value in Merging Survey Research With Internal Data Sets

Tech Companies Finding Value in Merging Survey Research With Internal Data Sets

The vast majority of technology companies that undertake market research are very pleased with the results, according to a study [download page] from Research Now and Lawless Research. These companies report that market research has an impact in many areas, most often...

How Are Marketers Measuring Ad Effectiveness? Very Few Through Attribution Modeling.

How Are Marketers Measuring Ad Effectiveness? Very Few Through Attribution Modeling.

Marketers and agencies typically launch ad campaigns with increased sales and customer acquisition in mind, with brand awareness and customer retention being secondary goals, according to a study from Econsultancy and Research Now [download page]. And while most are...

Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?

Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?

Marketing budgets are generally trending in the right direction, according to recent survey results from the American Marketing Association and Kantar Vermeer, as the proportion of marketers expecting spending growth in the short-term increased between Q2 and Q4 2016....

Mobile and Social Advertising Expected to Continue Strong Growth in 2017

Mobile and Social Advertising Expected to Continue Strong Growth in 2017

Media, marketing and advertising executives continue to be bullish on the prospects for both mobile and social advertising, according to AdMedia Partners' 23rd Annual Market Survey [pdf]. More than three-quarters of the respondents to the survey, which polled close to...

So What Do Marketers Think Is the Ideal Channel Mix?

So What Do Marketers Think Is the Ideal Channel Mix?

The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers. Now, a newly-released study [download page] from Millward Brown Digital (MBD) indeed finds that this continues to be a monumental struggle, with...

Pin It on Pinterest