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Which Market Research Tasks Are Likely to Be Taken Over by AI?
Nine in 10 market research decision-makers believe that artificial intelligence (AI) will have a significant impact on the industry within 5 years, but most don't know what that impact will look like, according to a report from Qualtrics [download page]. Even so, they...
Here’s How Insights Buyers Feel the Industry Should Address Research Sample Quality
Market research buyers and clients are pessimistic about the future of sample quality, according to the Q1-Q2 2018 edition of the Greenbook Research Industry Trends (GRIT) report. In fact, buyers are twice as likely to believe that sample quality will worsen (38%)...
Nonconscious Measurement Is A Mainstream Research Activity
Online quantitative surveys continue to be the bread-and-butter of the research industry, according to the latest Greenbook Industry Trends (GRIT) report. And while some emerging methods - such as online communities and mobile-first surveys - can't really be deemed...
Top 25 B2C Marketing Charts of 2017
From media and advertising trends to budgets, demographic data and the customer experience, our collection of 2017's top B2C marketing charts (B2B has its own deck – stay tuned) showcases some macro trends running through the industry while also paying heed to some of...
Telephone Survey Response Rates Have Plunged, But May Finally Be Stabilizing
Telephone survey response rates have plummeted over the past 20-odd years, but may have reached their floor, according to a Gallup study whose results are supported by other research. Gallup's data indicates that response rates for its Gallup Poll Social Series...
A $5 Incentive Sure Seems to Go A Long Way in Boosting Online Survey Response Rates
Garnering survey responses can be a notoriously challenging task, facing headwinds such as general dissatisfaction with market research and survey fatigue. Consider that telephone survey response rates plummeted from 36% in 1997 to just 9% in 2012. For brands and...
What’s the Hiring Outlook for Creatives?
Demand for creative professionals appears to be rather stagnant for the first half of this year, per results from a recent survey from The Creative Group. Just 5% of marketing and advertising executives surveyed plan to expand the number of creative positions...
Top 10 Charts of the Month – October 2017
Get up to speed with the latest trends with our Top 10 Charts of October 2017, covering a variety of topics including teens' favorite social platforms, changing media behaviors, top brands, and B2B's shifting priorities. Head on over here to grab your free copy of the...
Tech Companies Finding Value in Merging Survey Research With Internal Data Sets
The vast majority of technology companies that undertake market research are very pleased with the results, according to a study [download page] from Research Now and Lawless Research. These companies report that market research has an impact in many areas, most often...
These Are the World’s 10 Largest Market Research Companies
Nielsen remains comfortably the largest market research company in the world, with revenues exceeding $6.3 billion last year, per the 2017 AMA Gold Global Top 25 Report [pdf]. While it counts the UK as its home country, virtually all (96.9%) of its revenues are...
How Are Marketers Measuring Ad Effectiveness? Very Few Through Attribution Modeling.
Marketers and agencies typically launch ad campaigns with increased sales and customer acquisition in mind, with brand awareness and customer retention being secondary goals, according to a study from Econsultancy and Research Now [download page]. And while most are...
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
These Are Considered the World’s Most Innovative Market Research Suppliers
The majority of buyers and suppliers of market research have a positive outlook about the industry. Indeed, the latest...
Emerging Market Research Techniques Seeing Higher Levels of Adoption
When marketers think of market research, surveys are likely to be the approach that comes first to mind. But the...
Almost Half of Consumers Report Having Abandoned A Customer Feedback Survey. Why?
Some 44% of consumers across the US, UK and Australia say they've abandoned a customer feedback survey without...