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MarketingCharts’ 2018 Reader Survey

MarketingCharts’ 2018 Reader Survey

Hi readers – we're running our latest reader survey and would appreciate your input! We know you're inundated with survey invitations (as we are), but if anyone recognizes the power of research, it should be us – and you! So while it is a significant ask, we'd really...

Top 25 B2C Marketing Charts of 2017

Top 25 B2C Marketing Charts of 2017

From media and advertising trends to budgets, demographic data and the customer experience, our collection of 2017's top B2C marketing charts (B2B has its own deck – stay tuned) showcases some macro trends running through the industry while also paying heed to some of...

Top 10 Charts of the Month – October 2017

Top 10 Charts of the Month – October 2017

Get up to speed with the latest trends with our Top 10 Charts of October 2017, covering a variety of topics including teens' favorite social platforms, changing media behaviors, top brands, and B2B's shifting priorities. Head on over here to grab your free copy of the...

Tech Companies Finding Value in Merging Survey Research With Internal Data Sets

Tech Companies Finding Value in Merging Survey Research With Internal Data Sets

The vast majority of technology companies that undertake market research are very pleased with the results, according to a study [download page] from Research Now and Lawless Research. These companies report that market research has an impact in many areas, most often...

How Are Marketers Measuring Ad Effectiveness? Very Few Through Attribution Modeling.

How Are Marketers Measuring Ad Effectiveness? Very Few Through Attribution Modeling.

Marketers and agencies typically launch ad campaigns with increased sales and customer acquisition in mind, with brand awareness and customer retention being secondary goals, according to a study from Econsultancy and Research Now [download page]. And while most are...

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