Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Media & Entertainment Articles
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
Ad time takes up about 6% of a podcast episode, but figures vary by show popularity, genre, and length.
More than twice as many adults distrust information from influencers as trust it.
Almost 8 in 10 have a maximum number of services they’d like to use, and more than half of those have already reached it.
A comprehensive look at several advertising markets in the US, including some milestones to come.
Gen Z adults were more likely to say they watched video episodes of podcasts than listened to podcasts every day.
Almost two-thirds of subscription leaders expect an increase in churn this year.
Apple widened its lead as the most valuable brand, while Beverage brands dotted the list of the fastest-growing.
Among 18-34-year-olds, the majority of entertainment sources used are not premium video.
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
B2B marketers and salespeople say their top priority to drive growth this year is to improve alignment.
Podcast ad spending grew more than twice as fast as the digital advertising market overall last year.
More TV viewers this year report subscribing to or using FASTs than MVPDs.
Podcast listeners say that hosts’ influence matters more to them than social media influencers.