However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Media & Entertainment Charts
TikTok the Top Social Platform for Increased Marketer Investment This Year
More than 8 in 10 marketers plan to increase their investment in TikTok this year.
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Digital Audio Still Mostly Funded by Subscriptions, but Ads’ Role Forecast to Climb
Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.
Streaming Services Get Followers on Facebook, but Engagement on Instagram
Some 74% of engagement with 87 global streaming services’ social media accounts occurs on Instagram.
These Brands Had the Fastest Growth in Consumer Buying Intent in 2021
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
![[New Report] US Media Audience Demographics: 8th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2021/12/Media-Demos-Report-2021-Entry.png)
[New Report] US Media Audience Demographics: 8th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 8th edition of our popular report.
Stacked Subscriptions Grow As Streaming Services Compete for Screen Time
Streaming video service subscribers subscribed to an average of 4.2 streaming subscriptions in Q3.
Most Spoken Word Audio Listening Now Takes Place on a Platform Other than AM/FM Radio
Less than half (48%) of the time spent listening to spoken word audio occurs on AM/FM radio platforms.
2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?
Music and gaming influencers tend to be most popular among US teens.
People’s Favorite TV Shows Are Largely – and Increasingly – on Streaming Platforms
Netflix still holds a significant lead on the rest of the Big 5 services, but the gap is slowly narrowing.
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
4 in 5 Consumers in the US Say They’d Stop Using A Product They Discovered Damages the Environment
However, that percentage is higher among consumers in many other countries.
As Podcast Listening Goes Mainstream, Audiences of All Ages Are Tuning In
About 3 in 10 adult podcast listeners in the US listen to podcasts at least 10 times per month.
Carousel Posts Becoming More Popular for Brands on Instagram, Sport High Engagement Rates
Carousels accounted for 20% of all Instagram posts analyzed in H1.
Almost 1 in 3 US Adults Regularly Get News on Facebook
About half of US adults report getting their news from social media sites at least sometimes.