There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
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Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
Latino Podcast Listeners Respond to Ads
Latino monthly podcast listeners are more likely to have tuned in to an English-language than Spanish-language podcast.
July Was A Big Month for Video Streaming
In a new milestone, streaming exceeded cable in share of total TV viewing time.
Product Placement Spending This Year Set to Almost Double 2016’s Total
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
Mixed Results for Podcast Ad Performance in Q2
The average conversion rate for site visitors rebounded from Q1.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
Where Is the Media “Talent Crisis” Greatest?
If you guessed Data & Analytics… you’re right.
Millennials Are Increasingly Using Various Methods to Search for Things Online
About 1 in 6 Millennials has used an image search tool in the past month.
More People Seem Willing to Pay to Stream Movies At Home
4 in 10 would pay $30 to stream a movie at the same time it’s released in theaters, up from a third last year.
Streaming Now Accounts for Almost A Third of TV Time
Netflix and YouTube together account for more than one-eighth of total TV time.
For Some Industries, People Are More Likely to Believe Bad Than Good News
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
How Can LGBTQ+ Inclusion Be Improved in Media and Advertising?
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
Smart TV Penetration Continues to Grow
Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.