Some 62% believe CEOs are credible sources for reporting, and about half (49%) trust company PR professionals.
Media & Entertainment Articles
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Exclusive Content Playing Bigger Role in Video Service Subscriptions
Almost 6 in 10 TV viewers ages 16-34 have signed up to a service to watch a specific show.
Esports and Livestreamed Gaming Remain Popular with Younger Generations
More than half of Americans ages 18-65 have ever watched esports.
Pay-TV Cord-Cutting Continues to Accelerate
The top pay-TV providers shed 7.7% of their subscriber base last year.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.
How Much Time Do US Adults Spend Watching TV?
Time spent watching TV is largely stable compared to pre-pandemic days, but how Americans engage with TV has changed.
More Consumers Report Engaging with QR Codes in TV Ads
3 in 10 adults in the US and Canada report having used their phone to scan a QR code in a TV show or commercial.
Where Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing
The top money-saving strategy used by consumers is to buy items on sale.
How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.
We’re Spending Less of Our Online Time with Social Media
The pandemic gave a big boost to our appetite for Entertainment content online.
About 1 in 4 American Adults Buys Print Newspapers
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
Customer Marketing Is A Key Priority for B2B Marketers This Year
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Social Media Marketers Challenged to Keep Up-to-Date with Latest Trends, Algorithms
Another survey provides evidence of social media marketers’ shift to short-form video.
More Consumers Report Engaging with QR Codes in TV Ads
3 in 10 adults in the US and Canada report having used their phone to scan a QR code in a TV show or commercial.
Where Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing
The top money-saving strategy used by consumers is to buy items on sale.