The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Non-Profit Articles
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Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
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These Are the Top 10 Spending Industries on Ads in the US
The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
How Many Adults Donate to Charity?
Older adults are far more likely than their younger counterparts to donate to charitable causes or organizations.
Non-Profits Sent About 2 Fundraising Emails a Month to Their Subscribers Last Year
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
Consumers’ Preferred Sponsorship Areas Aren’t Limited to Sports
However, consumers are most likely to say that football is where sponsorships will be meaningful to them.
Which Causes are Most Important to Charity Supporters in the US?
Some 3 in 10 US charity supporters consider animal welfare most important when considering supporting a charity.
Non-Profits Upped Their Email Volume in 2020
The volume of non-profit emails increased in 2020 to a median average of 59 emails sent per subscriber, per the latest annual M+R Benchmarks report. Overall, non-profits reported a 17% increase in email volume over 2019. Public Media organizations were the...
In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020
For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing benchmarks heading into 2021, including year-over-year changes to engagement...
Alcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital
At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still allocating the largest share of its spend to TV. Alcoholic Drinks brands...
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
B2B Event Organizers Prioritizing Attendance and Engagement
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
Non-Profit Email Volume Declined in 2019, While Response Rates Improved
Non-profit email volume decreased in 2019 to an average of 50 emails sent per subscriber, according to the latest...
2019 Email Benchmarks: Which Industries Performed Well, on Which Days?
Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital...
Why Do Americans Donate to Charity?
Three-quarters (75%) of American adults say they donate money to charity yearly, with 28% saying they donate between...