Non-Profit Charts

Check Them Out: Google Search Ad Mobile Benchmarks

Check Them Out: Google Search Ad Mobile Benchmarks

Mobile devices are estimated to account for 60% of paid search clicks in the US, with smartphones alone representing at least half. Mobile devices' share of clicks is particularly influential on Google, so what kind of performance can advertisers expect from their...

Good News. Your Email Campaigns Are Now Reaching 85% of Your List.

Good News. Your Email Campaigns Are Now Reaching 85% of Your List.

Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox in the second quarter of this year, up from 77% during the year-earlier period. That's according to Return Path's latest annual...

Non-Profits Increase Their Email List Sizes, Campaign Volume

Non-Profits Increase Their Email List Sizes, Campaign Volume

Non-profits sent 11% more emails in 2017 than in 2016, averaging 66 messages per subscriber throughout the year, according to the latest annual M+R Benchmarks Study. Fundraising emails comprised the largest overall segment, at roughly 2 per month (25 annually),...

Top 25 Marketing Charts of Q1 2018

Top 25 Marketing Charts of Q1 2018

From content and advertising trends to internet use, B2B marketing and budgets, our collection of Q1 2018's top marketing charts showcases some macro trends running through the industry while also paying heed to some of the more effective channels and tactics being...

How Active Are Brands on Snapchat?

How Active Are Brands on Snapchat?

Snapchat has been in the news quite a lot recently and apparently was the subject of an acquisition bid from Google. Its second quarter earnings release showed slow user growth, though on the positive side WPP is doubling its ad spend on the platform. Now, new data...

Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox. That's according to Return Path's latest annual Deliverability Benchmark Report [download page], which looks at deliverability...

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