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These Are the Top Product Categories by Cinema Share of Ad Spend in the US

These Are the Top Product Categories by Cinema Share of Ad Spend in the US

The global cinema advertising market is expected to grow by 6.8% year-over-year in 2019 to reach $4.6 billion. And, despite accounting for a small share (0.7%) of global ad spend, cinema is one of the only media (along with internet) expected to not lose share of...

Here’s How Marketers Fared in 2018 in the Metrics That Impact Email Deliverability

Here’s How Marketers Fared in 2018 in the Metrics That Impact Email Deliverability

Some 15% of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. Although this figure is an improvement from 2017's rate of 23%, marketers can't afford to rest on their laurels - more so in particular verticals with...

Check Them Out: Google Search Ad Mobile Benchmarks

Check Them Out: Google Search Ad Mobile Benchmarks

Mobile devices are estimated to account for 60% of paid search clicks in the US, with smartphones alone representing at least half. Mobile devices' share of clicks is particularly influential on Google, so what kind of performance can advertisers expect from their...

Good News. Your Email Campaigns Are Now Reaching 85% of Your List.

Good News. Your Email Campaigns Are Now Reaching 85% of Your List.

Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox in the second quarter of this year, up from 77% during the year-earlier period. That's according to Return Path's latest annual...

Top 25 Marketing Charts of Q1 2018

Top 25 Marketing Charts of Q1 2018

From content and advertising trends to internet use, B2B marketing and budgets, our collection of Q1 2018's top marketing charts showcases some macro trends running through the industry while also paying heed to some of the more effective channels and tactics being...

Here’s How Marketers Fared in 2017 in the Metrics That Impact Email Deliverability

Here’s How Marketers Fared in 2017 in the Metrics That Impact Email Deliverability

Close to one-quarter of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has once again delved into its data [download page] to...

Only Half of Americans Trust Business, But Voices of Authority Re-Establish Credibility

Only Half of Americans Trust Business, But Voices of Authority Re-Establish Credibility

Only 48% of the general public in the US trusts business as an institution, according to the latest annual Edelman Trust Barometer [pdf], but that's actually not a terrible result in light of distrust in other institutions. In fact, just 42% trust the media, and a...

Global Sponsorship Spending Set For Faster Rise This Year Than Last

Global Sponsorship Spending Set For Faster Rise This Year Than Last

Sponsorship spending worldwide is expected to grow by 4.9% this year to $65.8 billion, according to the 33rd annual industry review and forecast from ESP. That 4.9% growth rate would mark an uptick from last year's 4.3% increase, which was dragged down by...

Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company Size

Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company Size

HubSpot recently released a "2017 Demand Generation Benchmarks Report" [download page] focused on a variety of KPIs including email response rates and costs per lead (CPL). Based on a survey of more than 350 companies, the research outlines how CPLs differ by company...

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