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Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox. That's according to Return Path's latest annual Deliverability Benchmark Report [download page], which looks at deliverability...

Top 10 Marketing Charts of the Month – March 2017

Top 10 Marketing Charts of the Month – March 2017

This month's quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials' new media milestone; financial status, by generation; improving digital ads; obstacles to marketing...

Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has dug into its data [download page] and provided a host...

Global Sponsorship Spending Set For 4.5% Rise This Year

Global Sponsorship Spending Set For 4.5% Rise This Year

Sponsorship spending worldwide is expected to grow by 4.5% this year to $62.8 billion, according to the 32nd annual industry review and forecast from IEG. That 4.5% growth rate is relatively steady from last year (4.6%) and up from the two prior years (4.1%), as...

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent study [download page] from IBM Marketing Cloud demonstrates, it...

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