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These Industries Have the Highest Equity With American Consumers

These Industries Have the Highest Equity With American Consumers

The food industry has the highest overall brand equity with US consumers, details the Harris Poll in releasing further data from its latest EquiTrend Study. The food industry's composite score of 65 (based on familiarity, quality and purchase consideration of food...

How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?

How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?

Having an email be opened is one thing - and a challenge in its own right. But what happens next? Are emails typically read, skimmed or just glanced at? A new report [download page] from IBM Marketing Cloud examines such engagement metrics based on a review of...

How Often Are Brand Emails Deleted Without Being Read?

How Often Are Brand Emails Deleted Without Being Read?

Source: Return Path [download page] Notes: Roughly 1 in 10 (9%) of commercial emails sent by brands in 2015 were deleted without being read, according to a recent report from Return Path. The incidence of deletion before reading ranged from a low of 5% (for...

Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?

Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?

Trust in the institutions of government, business, media and NGOs has increased across the globe, reports Edelman in its latest annual Trust Barometer report. However, trust in these institutions lags among general population respondents, instead driven by the...

Marketing to Young City Solos

Marketing to Young City Solos

Highly educated and with above-average discretionary spending, Young City Solo households are an appealing consumer segment for marketers targeting young urban professionals with active lifestyles. Based on data derived from Experian Marketing Services' Mosaic® USA...

Email Deliverability Rate Drops to 79%. How Do Different Industries Fare?

Email Deliverability Rate Drops to 79%. How Do Different Industries Fare?

Source: Return Path [download page] Notes: Some 21% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015, up from 17% during the previous year-long period, according to Return...

How Prevalent is Ad Blocking?

How Prevalent is Ad Blocking?

Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June, according to a recent study [pdf] from Adobe and PageFair, which pegs the economic toll of this activity at $11.7 billion globally...

iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014

iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014

Source: Urban Airship Notes: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps and 100 billion push notifications sent to to more than 500 million...

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