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Email Deliverability Rate Drops to 79%. How Do Different Industries Fare?

Email Deliverability Rate Drops to 79%. How Do Different Industries Fare?

Source: Return Path [download page] Notes: Some 21% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015, up from 17% during the previous year-long period, according to Return...

How Prevalent is Ad Blocking?

How Prevalent is Ad Blocking?

Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June, according to a recent study [pdf] from Adobe and PageFair, which pegs the economic toll of this activity at $11.7 billion globally...

iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014

iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014

Source: Urban Airship Notes: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps and 100 billion push notifications sent to to more than 500 million...

Top 10 Marketing Charts of the Month – September 2014

Top 10 Marketing Charts of the Month – September 2014

This month's quick-hit set of top charts includes the following topics: youth and TV; Millennials' word-of-mouth, top-rated brand attributes, and content sharing channels; digital's impact on the path to purchase and most effective tactics; top search ranking factors;...

Who Are America’s Affluents, And What Are Their Top Spending Categories?

Who Are America’s Affluents, And What Are Their Top Spending Categories?

Some 67.5 million American adults live in a household with annual income of at least $100,000 ("affluents"), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the adult population can be...

1 in 6 Commercial Emails Fail to Reach the Inbox. Which Industries Fare Best?

1 in 6 Commercial Emails Fail to Reach the Inbox. Which Industries Fare Best?

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014, with 11% classified as missing and 6% ending up in spam folders, details Return Path in its "Inbox Placement...

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