Non-Profit Articles

Additional categories:

Digital | Email | Industries | Non-Profit

In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020

In Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020

For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing benchmarks heading into 2021, including year-over-year changes to engagement...

Alcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital

Alcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital

At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still allocating the largest share of its spend to TV. Alcoholic Drinks brands...

Larger Companies Seem to Be Getting More Out of Their MarTech

Larger Companies Seem to Be Getting More Out of Their MarTech

While companies generally report good ROI from martech platforms, higher-revenue companies are getting more for their money, according to Merkle’s latest Customer Engagement report [download page]. In the survey of 400 marketers at major US and UK B2C brands, Merkle...

MarTech Innovation Accelerates During Pandemic

MarTech Innovation Accelerates During Pandemic

At a time when countless industries are being forced to put on the brakes, a new report [download page] from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (96% of) respondents to Merkle's report say that marketing...

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it's worth taking a look a new email benchmarks...

Pin It on Pinterest