Only 1 in 4 American adults has a positive view of the advertising and PR industry, the lowest figure yet.
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US Digital Ad Spend Growth Forecast to Slow This Year
Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.
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These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Conversations About Brands Tend to Be More Positive When Face-to-Face Than on Social Media
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
Search Ad Costs Are Rising. Here Are the Latest Benchmarks, by Industry
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
Adults Aren’t Very Comfortable with AI’s Use in Targeting Ads to Shoppers
Almost half of US adults believe that AI tools are being developed too quickly.
US Podcast Ad Spending Growth Expected to Remain Strong
Podcast ad spending grew more than twice as fast as the digital advertising market overall last year.
2023 Started Off with Improved Podcast Ad Performance
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
Subscription Fatigue? Not For Youth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
Americans Favor More Regulation of Social Media, Are Split on Its Impact on Humanity
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
Most Young Patients Have Recently Established a Relationship with a New Provider
How would patients feel if that provider relied on AI?
Trust Still Relies on Reliability and Transparency
There’s skepticism about business leaders’ ethics, but they’re still encouraged to speak out about societal issues.
CMOs to Increasingly Prioritize CX and Innovation in the Coming Year
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
5 Points About US Podcast Advertising in 2023
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
Podcast Ad Performance Generally Improved in Q3
The lead conversion rate from podcast ads rose to a new high during Q3.
Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
These Are the Top 10 Spending Industries on Ads in the US
The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years.