Only 1 in 4 American adults has a positive view of the advertising and PR industry, the lowest figure yet.
Pharma & Healthcare Articles
Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
Almost half of US adults believe that AI tools are being developed too quickly.
Podcast ad spending grew more than twice as fast as the digital advertising market overall last year.
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
How would patients feel if that provider relied on AI?
There’s skepticism about business leaders’ ethics, but they’re still encouraged to speak out about societal issues.
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
More than one-quarter report often arriving at product detail pages from social media.
The lead conversion rate from podcast ads rose to a new high during Q3.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years.