Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
People spend more time accessing Entertainment content online than any other category.
Forget ratings and reputation. Insurance coverage is top of mind for patients.
Millennials eye the mental health benefits of CBD use more than other adults.
OTC brands are expected to allocate 49% of their ad budgets to digital by 2023.
Apple retains the top spot, yet again.
Fewer than 1 in 5 marketers say they’re adopting climate-related goals in marketing.
Consumers are increasing their focus on the necessities.
Technology companies are considered the most trustworthy globally.
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Most new movers have purchased furniture and TVs within 12 months of moving.
Informational searches are most prevalent in the Health sector, while transactional searches dominate in Furniture.
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
The Cosmetics & Personal Care sector is considered the most intangible industry.
Some 26% of US adults surveyed report having used cannabis in some form in the past year.
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.