Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
Pharma & Healthcare Articles
Additional categories: Cross-Media & Traditional | Customer-Centric | Digital | Education | Financial Services | Food & Restaurants | Industries | Mobile Phone | Pharma & Healthcare | Privacy & Security | Retail & E-Commerce | Tablet | Videogames
Top Activity Online? Entertainment
People spend more time accessing Entertainment content online than any other category.
How Do Patients Decide Where to Get Care?
Forget ratings and reputation. Insurance coverage is top of mind for patients.
Half of Millennials Have Tried A CBD Product
Millennials eye the mental health benefits of CBD use more than other adults.
OTC Healthcare Ad Spend to Keep Growing This Year and Next: Shift to Digital Continues
OTC brands are expected to allocate 49% of their ad budgets to digital by 2023.
Here Are the Most “Relevant” Brands in the US in 2022
Apple retains the top spot, yet again.
Concern over the Environmental Impact of Marketing Activities Seems to Wane
Fewer than 1 in 5 marketers say they’re adopting climate-related goals in marketing.
Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip
Consumers are increasing their focus on the necessities.
What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
Half of E-Commerce Searches Are Informational in Nature
Informational searches are most prevalent in the Health sector, while transactional searches dominate in Furniture.
E-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales.
Podcasts to Soon Account for One-Third of US Digital Audio Ad Spending
Last year was a bumper year for podcast ad spending.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Intangible Asset Values Grow During the Pandemic; Microsoft Leads All Companies
The Cosmetics & Personal Care sector is considered the most intangible industry.
The Number of Cannabis Users in the US Continues to Grow
Some 26% of US adults surveyed report having used cannabis in some form in the past year.
Here’s One Reason Why Marketers Obsess Over the Customer Experience
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.