Pharma & Healthcare Charts

Public Trust in Advertising Practitioners’ Integrity Continues to Lag

Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.

Movers Report Making Big-Ticket Purchases

Most new movers have purchased furniture and TVs within 12 months of moving.

Half of E-Commerce Searches Are Informational in Nature

Informational searches are most prevalent in the Health sector, while transactional searches dominate in Furniture.

These Brands Had the Fastest Growth in Consumer Buying Intent in 2021

Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.

Which Health and Wellness Activities Are Gaining – and Losing – Steam?

US adults are more likely to turn to online sources and social media than a family doctor for information on managing health and wellness.

Public Trust in Tech Industry Falling

US adults are twice as likely to say the Tech industry is among the least trustworthy than they are to say it’s among the most.

Intangible Asset Values Grow During the Pandemic; Microsoft Leads All Companies

The Cosmetics & Personal Care sector is considered the most intangible industry.

The Number of Cannabis Users in the US Continues to Grow

Some 26% of US adults surveyed report having used cannabis in some form in the past year.

Here’s One Reason Why Marketers Obsess Over the Customer Experience

More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.

As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?

New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.

People Have Been Relying on These Digital Services Most

Through the pandemic, people have relied on digital services more than ever. Per a report [pdf] from AppDynamics, more than 8 in 10 (84% of) US consumers say digital services made a positive impact on their lives during the pandemic, in part because digital services...

Fewer Than 1 in 3 Adults Have A Lot of Confidence in Tech Companies

Confidence in major US institutions has dipped. This is per a recent survey from Gallup, which found that an average of one-third of US adults say they have “a great deal” or “quite a lot” of confidence in the 14 institutions analyzed, down from 36% in 2020. Nearly...