Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Pharma & Healthcare Charts
Most new movers have purchased furniture and TVs within 12 months of moving.
Informational searches are most prevalent in the Health sector, while transactional searches dominate in Furniture.
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
US adults are more likely to turn to online sources and social media than a family doctor for information on managing health and wellness.
US adults are twice as likely to say the Tech industry is among the least trustworthy than they are to say it’s among the most.
The Cosmetics & Personal Care sector is considered the most intangible industry.
Some 26% of US adults surveyed report having used cannabis in some form in the past year.
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?
New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.
Through the pandemic, people have relied on digital services more than ever. Per a report [pdf] from AppDynamics, more than 8 in 10 (84% of) US consumers say digital services made a positive impact on their lives during the pandemic, in part because digital services...
Confidence in major US institutions has dipped. This is per a recent survey from Gallup, which found that an average of one-third of US adults say they have “a great deal” or “quite a lot” of confidence in the 14 institutions analyzed, down from 36% in 2020. Nearly...
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
With the passing of the Farm Bill in 2018 came an explosion of products containing cannabidiol (CBD) for consumers to...
The pharmaceutical industry hasn’t always had the best reputation. However, with pharmaceutical companies racing to...
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing...