Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
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Subscription Fatigue? Not For Youth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
Americans Favor More Regulation of Social Media, Are Split on Its Impact on Humanity
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
Most Young Patients Have Recently Established a Relationship with a New Provider
How would patients feel if that provider relied on AI?
Trust Still Relies on Reliability and Transparency
There’s skepticism about business leaders’ ethics, but they’re still encouraged to speak out about societal issues.
The Public’s Trust in Advertising Practitioners Improves, Remains Low
Just 15% of adults rate advertising practitioners’ honesty and ethics as “high” or “very high.”
US Consumer Technology Sales to Dip This Year
Spending on tech services – such as audio, video, gaming, and apps – will grow and comprise almost one-third of industry revenues.
TV Ads Still Drive Purchases, US Consumers Say
For Gen Z, influencers have the most sway over brand and product decisions.
Podcast Ad Performance Generally Improved in Q3
The lead conversion rate from podcast ads rose to a new high during Q3.
Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
These Are the Top 10 Spending Industries on Ads in the US
The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years.
3 in 10 People Worldwide Use Their Smartphone for Wellness Activities
Exercise is the top activity that people monitor using technology.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
High-Growth Professional Services Firms Spend More on Marketing
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
US Consumer Technology Sales to Dip This Year
Spending on tech services – such as audio, video, gaming, and apps – will grow and comprise almost one-third of industry revenues.
TV Ads Still Drive Purchases, US Consumers Say
For Gen Z, influencers have the most sway over brand and product decisions.
Podcast Ad Performance Generally Improved in Q3
The lead conversion rate from podcast ads rose to a new high during Q3.