What’s a Good Landing Page Conversion Rate?

What’s a Good Landing Page Conversion Rate?

When it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for driving form fills, with a median of more than 1 in 10 (11.3%) visits resulting in a conversion, per the latest Unbounce report on landing page conversion...

Out-of-Home Ad Spend Fell by 29% Last Year

Out-of-Home Ad Spend Fell by 29% Last Year

US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per figures released by the Out of Home Advertising Association of America (OAAA). This significant drop is in marked contrast from the respectable growth...

OOH Ad Revenues See Big Fall Again in Q3

OOH Ad Revenues See Big Fall Again in Q3

The third quarter of 2020 was another disappointing quarter for out-of-home advertisers (OOH), with the Out of Home Advertising Association of America (OAAA) reporting that OOH advertising revenues dropped 36% over the same quarter last year, bringing in $1.3 billion...

Out-of-Home Ad Spend Plummets in Q2 After Years of Growth

Out-of-Home Ad Spend Plummets in Q2 After Years of Growth

Unsurprisingly, the second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail shops, large venues, restaurants and bars closed - and consumers told to stay at home due to the coronavirus pandemic - revenues from OOH advertising...

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