US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage year-over-year growth OOH has seen since Q3 2018, according to...
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US Out-of-Home Ad Revenues Grew by 7.5% In 2019
US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%),...
CPC Benchmarks by Industry Show Insurance, Online Education Most Expensive
Cost-per-click (CPC) is one of the most commonly used metrics companies use to measure objectives. And, per new data from SEMRush shared with MarketingCharts, the Insurance and Online Education industries have the highest average CPC, with these industries spending at...
US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A Decade
Out of home (OOH) advertising revenue grew by 7.7% year-over-year in Q2 2019, the highest growth OOH has seen in any quarter since 2007, according to figures released by the Out of Home Advertising Association of America (OAAA). This growth has lifted the OOH industry...
As E-Commerce Grows, Shoppers Gain More Comfort Buying Big-Ticket Items Online
With 6 in 10 US consumers (61%) saying they have purchased a product online, it's clear that consumers are becoming increasingly comfortable with e-commerce. As this comfort level increases, so does the dollar value of the items they are willing to purchase online,...
US Out-of-Home Ad Spend Continued to Grow in 2018
US out-of-home (OOH) revenues experienced a 4.5% year-over-year increase in 2018 to reach a new high of $8 billion, according to figures released by the Out of Home Advertising Association of America (OAAA). The 2018 growth rate represented a step up from comparable...
Here’s How Marketers Fared in 2018 in the Metrics That Impact Email Deliverability
Some 15% of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. Although this figure is an improvement from 2017's rate of 23%, marketers can't afford to rest on their laurels - more so in particular verticals with...
Holiday 2018 Data Hub (Updated): Results Recap
By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF's figures aren't quite so heartening for the industry....
US Out-of-Home Ad Spend Rises Again in Q3; Digital Fuels Growth Worldwide
Another quarter, another rise in US out-of-home (OOH) ad spending. This time OOH ad revenues grew by 3.8% year-over-year during the third quarter, per the Outdoor Advertising Association of America (OAAA), as the sector continues to roll on for closing in on a decade...
How Spending Patterns Differ by Generation
Gen Xers (born 1965-1980) had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too. But how do different generations...
Out-of-Home Ad Spend Growth Sees An Uptick in Q2 2018
It's now been more than 8 years since the last time out-of-home ad revenues declined on a year-over-year basis. In Q2, ad spending grew by 4.7% from the year-earlier period, the fastest rate since Q4 2015, per the latest figures from the Outdoor Advertising...
Here’s How People Say Tech Fits Into Their Lives – And Will in the Future
Want to predict which new technologies will have a chance to gain widespread adoption in the coming years? One way might be to look at how people rely on technology today and might in the future, as revealed in a recent report [pdf] from Intel. The survey from Intel...
Search Remains Tops, but Brand Discovery Channels Are Evolving
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
Audience Engagement with Webinars Grew Last Year
The number of unique interactions per attendee increased by 8% year-over-year.
US B2B Exhibition Industry Nears Pre-Pandemic Levels
The number of exhibitors has recovered a little faster than the number of attendees.
Out-of-Home Ad Spend Plummets in Q2 After Years of Growth
Unsurprisingly, the second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail...
Media Ads Influence Home Improvement Behavior As Consumers Respond to Pandemic
Eight in 10 adult consumers who have made a home improvement purchase or are planning to do so say that it was...
The “Graying” of America
While marketers seem to continue to focus their efforts on youth, broader population dynamics indicate that targeting...