Millennials and people with kids in the household show an above-average likelihood to order groceries online.
Retail & E-Commerce Articles
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Consumers’ Easter-Related Spending Expected to Reach A New High
Americans will spend about $192 on Easter this year, up from roughly $170 last year.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.
Consumers: Social Responsibility Matters in Some Areas More Than Others
Social responsibility factors into decision-making most in the Restaurant, Apparel, and Personal Care Product categories.
US Retail Sales Forecast to Grow by 4-6% This Year
Non-store and online sales are expected to climb to 27-28% of total retail sales.
First Impressions Appear Critical for E-Commerce Site Visitors
1 in 5 say they’ll make a decision about whether to stay or leave within 5 seconds.
Where Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing
The top money-saving strategy used by consumers is to buy items on sale.
Customer Satisfaction with Online Retail Rises
Users are highly satisfied with the quality and reliability of mobile shopping apps.
How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.
When People Talk About Convenience in Online Shopping, What Do They Mean?
Sure, home delivery and free shipping are important. What about website search tools?
Gen Z Adults Are Open to Trying New Brands
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
Customer Marketing Is A Key Priority for B2B Marketers This Year
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Social Media Marketers Challenged to Keep Up-to-Date with Latest Trends, Algorithms
Another survey provides evidence of social media marketers’ shift to short-form video.
Where Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing
The top money-saving strategy used by consumers is to buy items on sale.
Customer Satisfaction with Online Retail Rises
Users are highly satisfied with the quality and reliability of mobile shopping apps.