Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
Sports Articles
Additional categories: Asia-Pacific | Boomers & Older | Cross-Media & Traditional | Customer Engagement | Customer-Centric | Demographics & Audiences | Digital | Europe & Middle East | Global & Regional | Industries | Media & Entertainment | Men | North America | Social Media | Sports | Technology | Travel & Hospitality | Videogames | Women | Youth & Gen X
The Number of Esports Sponsorship Deals is Climbing Quickly
The number of publicly announced esports sponsorships deals reached 2,254 last year.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
![Super Bowl 2022 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2022/02/AcuityAds-10-Most-Viewed-Super-Bowl-56-Video-Ads-Feb2022-300x168.png)
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
About 3 in 10 US Adults Plan to Invest in Cryptocurrency
Sports fans are particularly keen to invest in cryptocurrency.
2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?
Music and gaming influencers tend to be most popular among US teens.
Who’s Listening to What Podcasts?
Comedy is one of the most popular genres among adult podcast listeners.
Carousel Posts Becoming More Popular for Brands on Instagram, Sport High Engagement Rates
Carousels accounted for 20% of all Instagram posts analyzed in H1.
Consumers’ Preferred Sponsorship Areas Aren’t Limited to Sports
However, consumers are most likely to say that football is where sponsorships will be meaningful to them.
As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?
New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.
Heavy Podcast Listeners Prove Active in W-O-M
Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The medium is popular among advertisers, as well, offering excellent brand safety and the ability to reach desired and diverse audiences. One of the main...
Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And, with the pandemic far from ending, a recent survey by Ipsos found that only a little more than half (52%) of Americans believed that the global...
E-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales.
Podcasts to Soon Account for One-Third of US Digital Audio Ad Spending
Last year was a bumper year for podcast ad spending.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Cord-Cutting Intent Jumps
Although many households have chosen to use subscription video-on-demand (SVOD) services alongside their pay-TV...
SVOD at About 1 in 8 Live TV Viewing Minutes
While the percentage of US households using SVOD services has continued to rise, as has the share of households who...
Positive Perception of the Advertising and PR Industry Rises Slightly, But Remains Low
People’s perception of the advertising and public relations industry has seen a slight lift this year. Indeed, after...