Sports Articles

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Sports Fans Are Also Cutting the Cord

Digital, Industries, Media & Entertainment, Pay-TV & Cord-Cutting, Sports, Television, Video

However, they’re not migrating away from cable TV as quickly as non-fans.

1 in 10 US Adults Are Interested in Betting on Esports

Asia-Pacific, Boomers & Older, Cross-Media & Traditional, Demographics & Audiences, Europe & Middle East, Industries, North America, Sports, UK, Videogames, Youth & Gen X

More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.

Youth Enjoy Following Video Game Companies on Social Media

Asia-Pacific, Boomers & Older, Cross-Media & Traditional, Customer Engagement, Customer-Centric, Demographics & Audiences, Digital, Europe & Middle East, Global & Regional, Industries, Media & Entertainment, Men, North America, Social Media, Sports, Technology, Travel & Hospitality, Videogames, Women, Youth & Gen X

Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.

The Number of Esports Sponsorship Deals is Climbing Quickly

Automotive, Cross-Media & Traditional, Financial Services, Industries, Sponsorships, Sports, Travel & Hospitality, Videogames

The number of publicly announced esports sponsorships deals reached 2,254 last year.

Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter

CPG & FMCG, Customer Engagement, Customer-Centric, Digital, Education, Featured, Financial Services, Food & Restaurants, Government & Politics, Industries, Media & Entertainment, Non-Profit, Retail & E-Commerce, Social Media, Sports, Technology, Travel & Hospitality

The median post engagement rate on Instagram across all industries analyzed is 0.67%.

Super Bowl 2022 Data [Updated]

Advertising Trends, Automotive, Brand-Related, CPG & FMCG, Creative & Formats, Customer-Centric, Digital, Featured, Financial Services, Food & Restaurants, Industries, Non-mobile Connected Devices, Retail & E-Commerce, Search Engine Optimization, Social Media, Spending & Spenders, Spending Trends, Sports, Television, Top Brands, TV Advertising, TV Audiences & Consumption, Video

A look at Super Bowl viewership and advertising.

About 3 in 10 US Adults Plan to Invest in Cryptocurrency

Cross-Media & Traditional, Financial Services, Industries, Sponsorships, Sports

Sports fans are particularly keen to invest in cryptocurrency.

2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?

CPG & FMCG, Cross-Media & Traditional, Demographics & Audiences, Digital, Food & Restaurants, Global & Regional, Industries, Media & Entertainment, Men, North America, Social Media, Sponsorships, Sports, Teens & Younger, Women, Youth & Gen X

Music and gaming influencers tend to be most popular among US teens.

Who’s Listening to What Podcasts?

Boomers & Older, Demographics & Audiences, Featured, Household Income, Industries, Media & Entertainment, Men, Sports, Technology, Women, Youth & Gen X

Comedy is one of the most popular genres among adult podcast listeners.

Carousel Posts Becoming More Popular for Brands on Instagram, Sport High Engagement Rates

Customer Engagement, Customer-Centric, Digital, Industries, Media & Entertainment, Social Media, Sports, Video

Carousels accounted for 20% of all Instagram posts analyzed in H1.

Consumers’ Preferred Sponsorship Areas Aren’t Limited to Sports

Boomers & Older, Cross-Media & Traditional, Demographics & Audiences, Food & Restaurants, Industries, Media & Entertainment, Non-Profit, Promotions, Coupons & Co-op, Sponsorships, Sports, Videogames, Youth & Gen X

However, consumers are most likely to say that football is where sponsorships will be meaningful to them.

As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?

Advertising Trends, Automotive, Creative & Formats, Cross-Media & Traditional, Customer-Centric, Digital, Education, Financial Services, Food & Restaurants, Industries, Media & Entertainment, Mobile Phone, Pharma & Healthcare, Privacy & Security, Retail & E-Commerce, Spending & Spenders, Sports, Technology, Videogames

New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.

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85% of the adults surveyed say that rising inflation has had an impact on the way they shop.

Where Do People Go for Financial Advice?

Youth are more likely to turn to the internet than to a financial advisor.

Marketers Looking for Ways to Increase Email Engagement

Some will be including interactive content in the year ahead, though few expect to leverage AI.

Top Brands on TikTok Up Their Activities

TikTok continues to rack up its user count as well as the number of hours those users spend on the platform. And,...

Super Bowl 2021 Data [Updated]

As expected, Super Bowl 2021 was like no other seen in recent history, and not necessarily in a good way for...

Cord-Cutting Intent Jumps

Although many households have chosen to use subscription video-on-demand (SVOD) services alongside their pay-TV...