Sports Charts

Heavy Podcast Listeners Prove Active in W-O-M

Heavy Podcast Listeners Prove Active in W-O-M

Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The medium is popular among advertisers, as well, offering excellent brand safety and the ability to reach desired and diverse audiences. One of the main...

Half of US Adults Are Interested in the Olympics

Half of US Adults Are Interested in the Olympics

After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And, with the pandemic far from ending, a recent survey by Ipsos found that only a little more than half (52%) of Americans believed that the global...

Sports Fans Display Strong Social Engagement

Sports Fans Display Strong Social Engagement

Gone are the days when sports fans were limited to engaging with their favorite sports teams or athletes by watching a live game or collecting trading cards. Social media has made it possible for sports fans to not only follow their favorite teams but also engage with...

Top Brands on TikTok Up Their Activities

Top Brands on TikTok Up Their Activities

TikTok continues to rack up its user count as well as the number of hours those users spend on the platform. And, brands have taken notice - with many upping their game on the app over the past year. Here are the top brands on TikTok, along with some benchmarks...

Super Bowl 2021 Data [Updated]

Super Bowl 2021 Data [Updated]

As expected, Super Bowl 2021 was like no other seen in recent history, and not necessarily in a good way for advertisers. Not only were seats at the stadium only filled to about one-third of capacity because of COVID-19 restrictions, but fewer people tuned in from the...

Cord-Cutting Intent Jumps

Cord-Cutting Intent Jumps

Although many households have chosen to use subscription video-on-demand (SVOD) services alongside their pay-TV subscription, the share of households that are planning to cut the cord is on the rise. A recent report [download page] from The Trade Desk reveals that 27%...

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