Ad time takes up about 6% of a podcast episode, but figures vary by show popularity, genre, and length.
Sports Articles
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3 in 10 Sports Media Users Have Subscribed to Streaming Platforms for Exclusive Sports Content
Soccer fans are particularly likely to subscribe to streaming platforms to access exclusive content.
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Asian-Americans Are Active in Talking About Brands
Asian-Americans discuss 16% more brands per week than the average.
Search Ad Costs Are Rising. Here Are the Latest Benchmarks, by Industry
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
Adults Aren’t Very Comfortable with AI’s Use in Targeting Ads to Shoppers
Almost half of US adults believe that AI tools are being developed too quickly.
Pay-TV Still Regularly Reaches Some Youth
Gen Zers and Millennials combined make up almost the same portion of daily traditional TV viewers as Baby Boomers.
![Super Bowl 2023 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2023/02/Illumin-10-Most-Viewed-Super-Bowl-57-Video-Ads-Feb2023-300x168.png.webp)
Super Bowl 2023 Data [Updated]
Which brands and ads won the Super Bowl? It depends…
Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries.
World Cup 2022: A Few Stats to Know
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
Live Sports May Not Be That Critical in Preventing Pay-TV Churn, After All
Only 8% would definitely cut the cord if their favorite live TV sport moved exclusively to streaming.
Tracking the Growth of Broadband-Only TV Homes
Broadband-only homes tend to be younger, larger, and with slightly higher incomes than the average,
Sports Fans Are Also Cutting the Cord
However, they’re not migrating away from cable TV as quickly as non-fans.
TV Viewers Continue to Prefer Ad-Supported Platforms
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
Growth of Commercial MarTech Use Spurs More Replacements
Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
![Super Bowl 2022 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2022/02/AcuityAds-10-Most-Viewed-Super-Bowl-56-Video-Ads-Feb2022-300x168.png.webp)
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
About 3 in 10 US Adults Plan to Invest in Cryptocurrency
Sports fans are particularly keen to invest in cryptocurrency.