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As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?

As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?

New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.

Cord-Cutting Intent Jumps

Cord-Cutting Intent Jumps

Although many households have chosen to use subscription video-on-demand (SVOD) services alongside their pay-TV...

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