However, they’re not migrating away from cable TV as quickly as non-fans.
Sports Articles
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1 in 10 US Adults Are Interested in Betting on Esports
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
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Youth Enjoy Following Video Game Companies on Social Media
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
The Number of Esports Sponsorship Deals is Climbing Quickly
The number of publicly announced esports sponsorships deals reached 2,254 last year.
Brand Post Engagement Rate Benchmarks for Facebook, Instagram, and Twitter
The median post engagement rate on Instagram across all industries analyzed is 0.67%.
![Super Bowl 2022 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2022/02/AcuityAds-10-Most-Viewed-Super-Bowl-56-Video-Ads-Feb2022-300x168.png)
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
About 3 in 10 US Adults Plan to Invest in Cryptocurrency
Sports fans are particularly keen to invest in cryptocurrency.
2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?
Music and gaming influencers tend to be most popular among US teens.
Who’s Listening to What Podcasts?
Comedy is one of the most popular genres among adult podcast listeners.
Carousel Posts Becoming More Popular for Brands on Instagram, Sport High Engagement Rates
Carousels accounted for 20% of all Instagram posts analyzed in H1.
Consumers’ Preferred Sponsorship Areas Aren’t Limited to Sports
However, consumers are most likely to say that football is where sponsorships will be meaningful to them.
As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?
New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.
The Availability of New Content Isn’t That Important to Free TV Streaming Service Users
Most agree that being able to watch for free makes up for the lack of newer content.
B2B Demand Gen: Smaller Companies Catch Up to BDR Best Practices
B2B demand gen teams that met or exceeded their KPIs are more likely to have a lead qualifying team.
Brands’ Portrayal of Women in Advertising Affects Their Purchase Decisions
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
About 3 in 10 US Adults Plan to Invest in Cryptocurrency
Sports fans are particularly keen to invest in cryptocurrency.
2 in 3 US Teens Follow Influencers. Which Types Are Most Popular?
Music and gaming influencers tend to be most popular among US teens.
Who’s Listening to What Podcasts?
Comedy is one of the most popular genres among adult podcast listeners.