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As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?

As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?

New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.

Heavy Podcast Listeners Prove Active in W-O-M

Heavy Podcast Listeners Prove Active in W-O-M

Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The medium is popular among advertisers, as well, offering excellent brand safety and the ability to reach desired and diverse audiences. One of the main...

Super Bowl 2021 Data [Updated]

Super Bowl 2021 Data [Updated]

As expected, Super Bowl 2021 was like no other seen in recent history, and not necessarily in a good way for advertisers. Not only were seats at the stadium only filled to about one-third of capacity because of COVID-19 restrictions, but fewer people tuned in from the...

Positive Perception of the Advertising and PR Industry Rises Slightly, But Remains Low

Positive Perception of the Advertising and PR Industry Rises Slightly, But Remains Low

People’s perception of the advertising and public relations industry has seen a slight lift this year. Indeed, after hitting a low point last year, the latest Gallup survey on industry perception shows that the advertising and public relations industry has redeemed...

The Pandemic Pushes A Rebound in Mobile App Opens

The Pandemic Pushes A Rebound in Mobile App Opens

Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline earlier. So finds a report [download page] from Airship, laying out what...

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