There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
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US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
Impulse Purchases Seen More Common Among Youth
The top categories for impulse purchases are Clothing/Apparel and Food & Drink.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
Here Are Some Benefits of High Maturity in MarTech
High-maturity firms are more likely than their low-maturity counterparts to report increased lead generation and improvements in conversion rates.
The Public’s Confidence in Big Business Drops to A Record Low
People are also expressing less confidence in large technology companies.
For Some Industries, People Are More Likely to Believe Bad Than Good News
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
Back to Class Spending Expected to Reach Record High This Year
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
The World’s Most Valuable Brands Record Sustained Growth
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
MarTech Stays Relatively Steady At About One-Quarter of CMOs’ Resource Budgets
Digital commerce is less of an investment priority this year as the focus shifts to campaign creation and management.
For Many Americans, Trust in Businesses Must Be Earned
About 4 in 10 US adults said that when they trust a company they go out of their way to purchase from them.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
Fewer Than Half of US Adults Appreciate Their Data Being Used to Personalize Their Online Experience
However, more agree than disagree that they appreciate their data being used to personalize online experiences.
Podcast Listeners Plan Major Purchases
Podcast listeners are tuning in more, enjoying more content options to choose from, and responding to ads.
Are Smartphone Owners Becoming More Blasé About Their Devices?
Most Americans think smartphones today are all pretty much the same.