However, penetration figures for smart TVs, wireless headphones and smart watches are rising.
Technology Articles
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US Out-of-Home Ad Spend Reached A New High in 2022
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion.
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Americans Favor More Regulation of Social Media, Are Split on Its Impact on Humanity
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
What Are the Strongest Brands in the US?
Hint: Alphabet brands perform very highly on this measure.
Enterprise Tech Budgets Remain Resilient
Almost half of enterprise tech buyers expect their spending to increase.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.
Where Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing
The top money-saving strategy used by consumers is to buy items on sale.
Gen Z Adults Are Open to Trying New Brands
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
5 Website Performance Benchmarks from Q4 2022
Paid search traffic converts better than organic search and social traffic.
How Do Americans Feel About AI-Based Text Generation?
American adults – including young people – foresee a net negative impact on society from AI-based text generation.
Mobile’s Role Grows As US E-Commerce Hits New Heights
Mobile’s share of digital commerce grew to 38% in Q4, as total e-commerce sales surpassed the $1T mark in 2022.
Utilization of MarTech Stack Capabilities Drops Again
The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.
YouTube Continues to Have Strong Appeal with Teens
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.
CMOs Less Likely to See Barriers to Sustainability
Some 81% of senior marketers agree that their business will undergo a fundamental pivot in response to climate change.
Where Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing
The top money-saving strategy used by consumers is to buy items on sale.
Gen Z Adults Are Open to Trying New Brands
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.