US Adults Most Likely to Learn About 5G from Ads

US Adults Most Likely to Learn About 5G from Ads

As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the technology via advertisements from mobile network providers. A recent YouGov survey of more than 28,500 US adults found that sizable portions of...

Satisfaction High with Streaming Media Services, Lower with ISPs

Satisfaction High with Streaming Media Services, Lower with ISPs

A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...

Here Are the Most “Relevant” Brands in the US in 2021

Here Are the Most “Relevant” Brands in the US in 2021

History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its position for yet another year. However, the rest of the top 5 has otherwise changed. This is according to Prophet’s latest Brand Relevance Index [download...

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