The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
The top pay-TV providers shed 7.7% of their subscriber base last year.
The growth in penetration in 2022 was the fastest going back at least a decade.
Broadband-only homes tend to be younger, larger, and with slightly higher incomes than the average,
Good reviews, better prices, and recommendations are likely to move the needle for new movers.
Streaming service subscriptions are at risk.
The Automotive industry looks to be an ad spending laggard.
Only 8% of American adults have a great deal of trust in social media.
Eating out is the first casualty of cost-cutting.
Disney tops this latest list, while Amazon drops out of the top 10.
Apple retains the top spot, yet again.
Most marketers report looking at their content marketing performance data on at least a weekly basis.
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
About 8 in 10 consumers use their mobile phones to check email.
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
Google drops down to the #10 spot on the list.