The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
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Americans Favor More Regulation of Social Media, Are Split on Its Impact on Humanity
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
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Pay-TV Cord-Cutting Continues to Accelerate
The top pay-TV providers shed 7.7% of their subscriber base last year.
Home Broadband Penetration Rises to Almost 9 in 10 US Households
The growth in penetration in 2022 was the fastest going back at least a decade.
Tracking the Growth of Broadband-Only TV Homes
Broadband-only homes tend to be younger, larger, and with slightly higher incomes than the average,
New Movers Are Open to New Brands
Good reviews, better prices, and recommendations are likely to move the needle for new movers.
Some Consumers Are Cutting Back on Subscriptions
Streaming service subscriptions are at risk.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?
Eating out is the first casualty of cost-cutting.
These Are the Brands Consumers Feel the Strongest Connection With
Disney tops this latest list, while Amazon drops out of the top 10.
Here Are the Most “Relevant” Brands in the US in 2022
Apple retains the top spot, yet again.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
B2B Event Organizers Prioritizing Attendance and Engagement
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
These Are the Most Common Activities on Mobile Phones
About 8 in 10 consumers use their mobile phones to check email.
Here’s One Reason Why Marketers Obsess Over the Customer Experience
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
Apple Remains the Brand Resonating Most with Consumers During COVID
Google drops down to the #10 spot on the list.