Almost 9 in 10 adults ages 65 and older used the internet last year.
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5 Website Performance Benchmarks from Q4 2023
The share of traffic from paid sources and from mobile grew, with negative consequences for conversion rates.
Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
US Digital Ad Spend Growth Forecast to Slow This Year
Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.
These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Americans Favor More Regulation of Social Media, Are Split on Its Impact on Humanity
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
Pay-TV Cord-Cutting Continues to Accelerate
The top pay-TV providers shed 7.7% of their subscriber base last year.
Home Broadband Penetration Rises to Almost 9 in 10 US Households
The growth in penetration in 2022 was the fastest going back at least a decade.
Tracking the Growth of Broadband-Only TV Homes
Broadband-only homes tend to be younger, larger, and with slightly higher incomes than the average,
New Movers Are Open to New Brands
Good reviews, better prices, and recommendations are likely to move the needle for new movers.
Some Consumers Are Cutting Back on Subscriptions
Streaming service subscriptions are at risk.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
Here Are the Most “Relevant” Brands in the US in 2022
Apple retains the top spot, yet again.
85% of US Households Have Home Broadband
Some 6 in 10 adults with internet service at home watch video online daily.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.