Disney tops this latest list, while Amazon drops out of the top 10.
Telecom Articles
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Here Are the Most “Relevant” Brands in the US in 2022
Apple retains the top spot, yet again.
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85% of US Households Have Home Broadband
Some 6 in 10 adults with internet service at home watch video online daily.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
Almost Half of Affluent Americans Have or Plan to Buy A 5G Phone
About 2 in 5 US adults are planning to purchase or already have a 5G-enabled smartphone.
These Are the Most Common Activities on Mobile Phones
About 8 in 10 consumers use their mobile phones to check email.
Here’s One Reason Why Marketers Obsess Over the Customer Experience
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
Apple Remains the Brand Resonating Most with Consumers During COVID
Google drops down to the #10 spot on the list.
US Adults Most Likely to Learn About 5G from Ads
As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the technology via advertisements from mobile network providers. A recent YouGov survey of more than 28,500 US adults found that sizable portions of...
Satisfaction High with Streaming Media Services, Lower with ISPs
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...
Telecom Advertisers Are Above-Average Spenders on TV and Radio
After cutting ad spending by 8.7% in 2020, telecom brands are expected to commit to consistent growth in ad expenditures over the next few years. A forecast from Zenith estimates that telecoms advertising will grow by an average of 4.5% per year through 2023. With...
Here Are the Most “Relevant” Brands in the US in 2021
History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its position for yet another year. However, the rest of the top 5 has otherwise changed. This is according to Prophet’s latest Brand Relevance Index [download...
The Availability of New Content Isn’t That Important to Free TV Streaming Service Users
Most agree that being able to watch for free makes up for the lack of newer content.
B2B Demand Gen: Smaller Companies Catch Up to BDR Best Practices
B2B demand gen teams that met or exceeded their KPIs are more likely to have a lead qualifying team.
Brands’ Portrayal of Women in Advertising Affects Their Purchase Decisions
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
Here’s One Reason Why Marketers Obsess Over the Customer Experience
More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.
Apple Remains the Brand Resonating Most with Consumers During COVID
Google drops down to the #10 spot on the list.
US Adults Most Likely to Learn About 5G from Ads
As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the...