Post Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter

Post Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter

Brand posts on Instagram had an average engagement rate in 2020 that was more than 4x higher than Facebook’s. This is according to recent findings from Socialinsider, which also analyzed social media engagement benchmarks across industries. Based on data from more...

Alcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital

Alcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital

At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still allocating the largest share of its spend to TV. Alcoholic Drinks brands...

These Brands Had the Fastest Growth in Consumer Buying Intent in 2020

These Brands Had the Fastest Growth in Consumer Buying Intent in 2020

With a global pandemic changing the way consumers shopped, worked and communicated throughout the majority of 2020, it’s no surprise that the year’s Fastest Growing Brands [download page], as determined by Morning Consult, included brands specializing in online...

Not All Traditional Media Expected to Bounce Back Next Year

Not All Traditional Media Expected to Bounce Back Next Year

Cinema, out-of-home (OOH) and print are just some of the ad types whose investment has been hit hard this year, according to WARC’s latest report [download page] on global ad trends for 2020/21. By all accounts, cinema has taken a hard hit as a result of the COVID-19...

What Are the Top-Spending Industries in Digital Video?

What Are the Top-Spending Industries in Digital Video?

The Retail industry currently accounts for more digital video and digital display advertising dollars than any other industry, but it isn’t set to increase its investment despite record e-commerce sales, according to new figures from eMarketer. Here’s a look at how a...

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising...

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