Brand posts on Instagram had an average engagement rate in 2020 that was more than 4x higher than Facebook’s. This is according to recent findings from Socialinsider, which also analyzed social media engagement benchmarks across industries. Based on data from more...
Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something hasn't changed: the majority of all WOM is still done...
A full 86% of US households had internet services at home by the end of last year, up from 82% a decade earlier. With virtually all (97%) of households with internet service at home having broadband services, recent data from Leichtman Research Group (LRG) puts the US...
At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still allocating the largest share of its spend to TV. Alcoholic Drinks brands...
With a global pandemic changing the way consumers shopped, worked and communicated throughout the majority of 2020, it’s no surprise that the year’s Fastest Growing Brands [download page], as determined by Morning Consult, included brands specializing in online...
While COVID-19 negatively impacted many industries in 2020, e-commerce thrived, with a global study [download page] by WARC reporting that in the US alone, e-commerce experienced a “10-year growth spurt” in a matter of eight weeks. On the whole, there is an...
Cinema, out-of-home (OOH) and print are just some of the ad types whose investment has been hit hard this year, according to WARC’s latest report [download page] on global ad trends for 2020/21. By all accounts, cinema has taken a hard hit as a result of the COVID-19...
The Retail industry currently accounts for more digital video and digital display advertising dollars than any other industry, but it isn’t set to increase its investment despite record e-commerce sales, according to new figures from eMarketer. Here’s a look at how a...
![Data Hub: Coronavirus and Marketing [Updated]](https://www.marketingcharts.com/wp-content/uploads/2020/07/AdPerceptions-Regional-Local-Ad-Channels-in-H2-Aug2020-300x167.png)
Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...
Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising...
Alongside an overall increase in smartphone users' digital activity, some 48% of mobile users accessed mobile banking in 2019, representing a significant increase year-over-year (y-o-y). Despite this rise in activity, identified by a recent global study [download...
For many advertisers, the COVID-19 outbreak has likely brought about difficult decisions. In a time of uncertainty, many will be questioning whether any form of advertising makes sense right now, and others are cutting their volume and spend (though there are...
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
Retailers are looking to move beyond a reliance on Meta and Google.
Cinema, out-of-home (OOH) and print are just some of the ad types whose investment has been hit hard this year,...
The Retail industry currently accounts for more digital video and digital display advertising dollars than any other...
Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of...