The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Travel & Hospitality Articles
Consumers trust the Retail & E-Commerce industry much more than the Travel & Hospitality sector.
Digital OOH accounted for almost one-third of sales for the quarter.
Asian-Americans discuss 16% more brands per week than the average.
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion.
Celebrities and digital influencers aren’t top sources of shopping inspiration.
The top money-saving strategy used by consumers is to buy items on sale.
Consumers will spend more on Consumer Goods but less on Leisure & Lifestyle.
Almost two-thirds say they listen to OTA radio all or most times when driving.
For Gen Z, influencers have the most sway over brand and product decisions.
Middle-aged Americans are equally as likely to consume liquor as beer the most.
SVOD is a more preferred source of entertainment than live TV among the US adult population.
Most marketers report looking at their content marketing performance data on at least a weekly basis.
Hispanics now comprise the largest affluent subgroup in the US.
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.