Travel & Hospitality Charts

Where Does Gen Z Want to Up Its Spending?

Where Does Gen Z Want to Up Its Spending?

As the world deals with the ongoing pandemic, people are headed back to work, school and restaurants, and some Gen Zers are planning to spend more. A July survey from Morning Consult (fielded just before the Delta variant gained a strong foothold) found that one-third...

What Percentage of Podcast Ad-Driven Traffic Buys?

What Percentage of Podcast Ad-Driven Traffic Buys?

Podcast listenership is expected to grow this year. This is good news for advertisers who plan to increase their podcast ad spending. Along with benefits such as high engagement, podcast advertising conversion rates are better or on par with other channels, according...

These Are Some Purchases People Made Due to COVID

These Are Some Purchases People Made Due to COVID

The pandemic had a noticeable impact on consumer purchase behavior, not only where they were shopping, but also what they were choosing to spend their money on. A survey [pdf] from Ipsos and Country Financial shows that some US consumers made purchases during the...

Mobile vs. Desktop: Visits and Search Trends

Mobile vs. Desktop: Visits and Search Trends

Mobile’s share of website visits continues to increase. Some 61% of site visits in the US came via mobile phones in 2020, up from 57% in 2019. This is per a study from Perficient that also found that the number of pageviews per visitor was lowest on mobile. The study...

Here Are the Most “Relevant” Brands in the US in 2021

Here Are the Most “Relevant” Brands in the US in 2021

History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its position for yet another year. However, the rest of the top 5 has otherwise changed. This is according to Prophet’s latest Brand Relevance Index [download...

CMOs Recognize Benefits of Digital Marketing During the Pandemic

CMOs Recognize Benefits of Digital Marketing During the Pandemic

The events of 2020 have shone a light on the importance of digital marketing, with most companies continuing on with their digital marketing transformation during the pandemic, and some even accelerating their efforts because of it. But, has digital marketing made a...

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