Where Does Gen Z Want to Up Its Spending?

Where Does Gen Z Want to Up Its Spending?

As the world deals with the ongoing pandemic, people are headed back to work, school and restaurants, and some Gen Zers are planning to spend more. A July survey from Morning Consult (fielded just before the Delta variant gained a strong foothold) found that one-third...

What Percentage of Podcast Ad-Driven Traffic Buys?

What Percentage of Podcast Ad-Driven Traffic Buys?

Podcast listenership is expected to grow this year. This is good news for advertisers who plan to increase their podcast ad spending. Along with benefits such as high engagement, podcast advertising conversion rates are better or on par with other channels, according...

Large Companies More Concerned with Reach; Medium-Sized with Personalization

Large Companies More Concerned with Reach; Medium-Sized with Personalization

Marketing professionals from large and medium-sized companies appear to agree that audience targeting is a top priority in their marketing strategy performance. However, a report [download page] from Nielsen shows that these marketers differ when it comes to other...

Mobile vs. Desktop: Visits and Search Trends

Mobile vs. Desktop: Visits and Search Trends

Mobile’s share of website visits continues to increase. Some 61% of site visits in the US came via mobile phones in 2020, up from 57% in 2019. This is per a study from Perficient that also found that the number of pageviews per visitor was lowest on mobile. The study...

Here Are the Most “Relevant” Brands in the US in 2021

Here Are the Most “Relevant” Brands in the US in 2021

History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its position for yet another year. However, the rest of the top 5 has otherwise changed. This is according to Prophet’s latest Brand Relevance Index [download...

Post Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter

Post Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter

Brand posts on Instagram had an average engagement rate in 2020 that was more than 4x higher than Facebook’s. This is according to recent findings from Socialinsider, which also analyzed social media engagement benchmarks across industries. Based on data from more...

Digital Expected to Hit Half of All Global Ad Spend This Year

Digital Expected to Hit Half of All Global Ad Spend This Year

After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad...

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