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Are Marketers Meeting the Demands of the Modern Connected Customer?

Are Marketers Meeting the Demands of the Modern Connected Customer?The modern connected customer wants a lot - and marketers are sometimes struggling to deliver. June 17, 2019

The modern connected customer has concerns and demands that, in some ways, are quite different from what they were before the digital era. So are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more... READ MORE
How People Get The News: TV > Radio > Social Media > Newspapers

How People Get The News: TV > Radio > Social Media > NewspapersAmerican adults still prefer to watch rather than read or listen to the news.December 20, 2018

As consumers’ media behaviors shift, so are their ways of getting the news. In fact, people are about as likely to get news from a website or app as they are from watching local TV, and they’re now more likely to get news from a social media site... READ MORE
Small Businesses Look to Up Their Activity on Facebook, YouTube and Instagram

Small Businesses Look to Up Their Activity on Facebook, YouTube and InstagramAlmost all small businesses using social media plan to increase their efforts this year.May 22, 2018

Small businesses are looking to increase their time and money investments in social media this year, reports The Manifest in a survey of 351 small business owners and managers at companies in the US with fewer than 500 employees (78% with fewer than 50... READ MORE

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