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Most People Need to Read More Than 3 Reviews Before Trusting A Business

Most People Need to Read More Than 3 Reviews Before Trusting A BusinessHalf won't use a business that has less than a 4-star rating.November 15, 2017

Virtually all American adults (93%) read online reviews to determine if a business is good or bad, reveals BrightLocal in its latest annual Local Consumer Review Survey report. Reviews continue to be extremely important, as 94% of respondents use the... READ MORE
Top DMAs’ Smart TV Penetration Rates in Q1 2017

Top DMAs’ Smart TV Penetration Rates in Q1 2017Also inside: the DMAs with the highest SVOD penetration, and those where people watch the most traditional TV.September 21, 2017

Smart TV penetration now exceeds one-third of TV households in some key DMAs, details Nielsen in its latest Local Watch report [download page]. Seattle leads the list of the top 25 DMAs, with 37% penetration as of February, followed closely by Los Angeles... READ MORE
Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms

Social Media Seems Some Gains As A News Source, But Still Trails Traditional PlatformsFacebook has the broadest reach as a social news platform, but Twitter has the most news-focused users.September 14, 2017

Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter, reports the Pew Research Center in a recent study, though slightly fewer than half (47%) do so at least sometimes. Both figures are up from early 2016, though... READ MORE
Local Programming A Key Differentiator for Pay-TV

Local Programming A Key Differentiator for Pay-TVTV viewers haven't given up on live TV, either.May 15, 2017

While the cord-cutting trend continues, many consumers are reluctant to completely eliminate pay-TV, with local channels (55%) cited as a key strength that isn’t available on OTT services such as Netflix, per Hub Entertainment Research. Each format has... READ MORE

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