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B2B Buyers to Vendors: Stop and Listen For A Moment

B2B Buyers to Vendors: Stop and Listen For A MomentBuyers' biggest frustration is vendors' insistence on talking, not listening.September 19, 2017

If there’s something that really irks B2B buyers, it isn’t a vendor’s lack of understanding of the company, its needs, or even its industry. After all, those things can be learned or explained in the course of a discussion. But one thing... READ MORE
Millennials the Most Price Sensitive Generation When CPG Shopping

Millennials the Most Price Sensitive Generation When CPG ShoppingStore brands hold particularly appeal with youth, who factor private label selection into their store choices.August 15, 2017

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery... READ MORE
Product Quality and Service The Key Levers in B2B Customer Loyalty

Product Quality and Service The Key Levers in B2B Customer LoyaltyPrice seems to erode more than engender loyalty, while the opposite is true for corporate reputation.August 2, 2017

B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty. In a new study [download page], Merkle reveals that product quality matters more than anything else to B2B buyers’ loyalty once... READ MORE
The Customer Experience is Ripe for Improvement, Consumers Say

The Customer Experience is Ripe for Improvement, Consumers SayMore than 8 in 10 claim they'll spend more for a better customer experience.July 11, 2017

More than 8 in 10 people surveyed across 8 countries say they’d be willing to spend more for a better experience, according to Capgemini research [pdf]. But the study reveals a disconnect between executive and customer perceptions of companies’... READ MORE

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