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The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

The Duopoly Is Expected to Outpace TV in Global Ad Revenues This YearWARC expected traditional ad spend to see some gains - but with the coronavirus pandemic threatening the Olympics, that may not be the case.March 16, 2020

Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to... READ MORE
US Offline Media Spend in 2019 and the Outlook for 2020

US Offline Media Spend in 2019 and the Outlook for 2020Here's a look at how offline media fared last year - and what's ahead this year.February 3, 2020

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1... READ MORE
The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways

The Demographic Make-Up of Online Media Audiences: 3 Surprising TakeawaysAffluent American adults show an above-average likelihood to use a social network known for its appeal to youth. Which one is it?January 8, 2020

American adults are spending more time than ever with media. Yet as media channels proliferate, it has become increasingly important to determine where target audiences are spending their time. In this article, we highlight 3 key stats about online media... READ MORE
How Are D2C Brands Reaching Customers?

How Are D2C Brands Reaching Customers?Offline channels account for two-fifths of D2C media spend.December 30, 2019

With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB... READ MORE
[New Report] US Media Audience Demographics: 6th Annual Edition

[New Report] US Media Audience Demographics: 6th Annual EditionMaster your media strategy with this definitive data-driven analysis of major media audiences, the 6th edition of our most popular report.December 16, 2019

US adults love their media time – spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present... READ MORE
1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020

1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020Also of note: 20% expect to decrease their spending on Facebook, and more will cut back than increase their investments on Snapchat.December 9, 2019

With 2020 just around the corner, marketers around the world are considering where they want to spend their marketing dollars. While many plan to increase their investment in digital channels like Instagram, YouTube and Google, which have a proven... READ MORE

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