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Given the Opportunity, Marketers Would Invest More in Data, Analytics and Tech

Given the Opportunity, Marketers Would Invest More in Data, Analytics and TechTwice as many marketers would invest first in data and tech than in digital if provided with extra budget. September 17, 2019

Even though marketing budgets are expected to rise and account for a larger share of overall company budgets in the next year, chances are marketers will always be happy with even larger budgets to put towards their efforts. So if they had an extra marketing... READ MORE
Marketing Accounts for Larger Portion of Firm Spend: 4 Notes About Budgets

Marketing Accounts for Larger Portion of Firm Spend: 4 Notes About BudgetsMarketing budgets currently account for 12% of total company budgets. September 16, 2019

CMOs are more bullish about their budgets in the next 12 months than they were this time last year. In fact, marketers predict a rise of 8.7% in their budgets in the coming year, with the B2B and B2C services sectors forecasting the largest increases. Along... READ MORE
Multicultural Groups in US Remain Underrepresented in Media Spend

Multicultural Groups in US Remain Underrepresented in Media SpendMarketers are heavily invested in TV when targeting multicultural audiences - perhaps too much so?August 19, 2019

Multicultural media spend grew by 5.6% last year to $25.9 billion in 2018, per a report [download page] by PQ Media and the ANA. While this year multicultural ad spending growth is expected to slow to a 4.5% gain, the increase will return apace in 2020,... READ MORE
B2B Tech Marketers Get Results With In-Person Events

B2B Tech Marketers Get Results With In-Person EventsB2B tech leaders are more likely to support events when ROI can be proven. July 22, 2019

In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase... READ MORE
3 Surprising Findings About E-Commerce Marketing

3 Surprising Findings About E-Commerce MarketingRetailers' performance ratings and spending trends in acquisition, personalization and voice may appear counterintuitive.June 14, 2019

Retailers are clearly keen on finding new customers, as four in 5 (81%) digital retail leaders say that in 2018 acquisition marketing was among their largest marketing investment priorities, making it the leading investment initiative. This appears to have... READ MORE

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