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Consumer Engagement Challenges Threaten Marketers’ CX Efforts

Consumer Engagement Challenges Threaten Marketers’ CX Efforts Customer engagement is also continuing to be a challenge on social media, although marketers tout social's conversion potential.

Even during the best of times, marketers face challenges when it comes to creating a positive customer experience. But during COVID-19, more marketers are finding it challenging to engage with customers than before. This is per a new report [download page]... READ MORE
Marketing Budget Uncertainty Grows Post-Pandemic

Marketing Budget Uncertainty Grows Post-Pandemic Post-COVID-19, one-quarter of marketers say they do not know which aspects of their budgets will see increases over 2019.

Prior to the global COVID-19 outbreak, many marketers anticipated increasing their investment in areas such as content marketing, events and marketing technology. And, while some still expect an increase in these areas, several appear to be pulling back on... READ MORE
5 Points About ABM Tools & Priorities

5 Points About ABM Tools & Priorities Companies with full ABM programs in place are investing close to two-fifths of their total marketing budgets to these initiatives.

The use of account-based marketing (ABM) programs continues to expand. In a survey [download page] by Demandbase of more than 600 respondents from companies of various sizes, 6 in 10 (61%) say they have a full ABM program in place or are currently running a... READ MORE
5 Points About CMOs’ Budgets Heading into 2021

5 Points About CMOs’ Budgets Heading into 2021 More than two-thirds of marketers expect their martech budgets to increase in 2021.

Roughly 2 in 3 (68%) CMOs expect their martech budget to increase in 2021, despite the impacts of COVID-19 being seen elsewhere in budget decisions, according to Gartner’s latest annual CMO Spend Survey [download page]. Here are 5 key points about what CMOs’... READ MORE
B2B Marketers Lend Their Support to Influencer Programs

B2B Marketers Lend Their Support to Influencer Programs 4 in 10 B2B marketers expect to hike their influencer budgets next year, and they're expecting a host of benefits from doing so.

Some 4 in 10 (38%) B2B marketers expect their influencer marketing budgets to increase into 2021, with a further 42% expecting that these budgets will stay the same, according to TopRank Marketing’s first report [download page] on the state of B2B influencer... READ MORE

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