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On-Page Content Continues to be Considered the Most Effective SEO Tactic

On-Page Content Continues to be Considered the Most Effective SEO TacticLink-building is still considered valuable, but difficult to execute.November 14, 2017

SEO strategies are primarily concerned with increasing website traffic and improving search rankings, per results from an Ascend2 study [download page]. And in line with numerous reports on search ranking factors, marketers believe that content is the most... READ MORE
How and Where Marketers Are Using Video in 2017

How and Where Marketers Are Using Video in 2017There's plenty of enthusiasm about video marketing - though marketers would benefit from using more advanced metrics.November 13, 2017

Marketers are brimming with enthusiasm about video, according to “The State of Video Marketing 2017” study [download page] from Demand Metric in partnership with Vidyard. More than 9 in 10 believe that video content is becoming more important,... READ MORE
4 Data Points About Mobile App User Acquisition & Spending

4 Data Points About Mobile App User Acquisition & SpendingUS iPhone users are expected to spend $63 per device this year on premium apps and in-app purchases. How much will it cost to acquire a user?November 10, 2017

A few studies have recently been released looking at the mobile app user market, not from a time spent basis (see here for the latest), but from an acquisition and spend standpoint. In this article, we highlight 4 data points from these studies along with... READ MORE
Tech Companies Finding Value in Merging Survey Research With Internal Data Sets

Tech Companies Finding Value in Merging Survey Research With Internal Data SetsMore than 9 in 10 integrate their survey research with internal and external data sources.November 3, 2017

The vast majority of technology companies that undertake market research are very pleased with the results, according to a study [download page] from Research Now and Lawless Research. These companies report that market research has an impact in many areas,... READ MORE
How Enterprise Organizations Are Enhancing Data-Driven Marketing

How Enterprise Organizations Are Enhancing Data-Driven MarketingPredictive analytics is a key trend these days.October 30, 2017

Companies at the highest levels of digital maturity – numbering about 1 in 4 enterprise organizations across North America and Europe – rely on data “as a foundation for all of their digital efforts,” says Adobe in its 2017 Digital... READ MORE

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