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Data Hub: Coronavirus and Marketing

Data Hub: Coronavirus and MarketingData on the impact coronavirus is having on consumers and marketers.March 23, 2020

Let’s be clear from the outset: we’re in the midst of a pandemic, and there are far more important things to be concerned about than marketing statistics. But this is a marketing data site, and to the extent that we continue to function normally... READ MORE
New Deck: Top 20 B2B Marketing Charts of 2019

New Deck: Top 20 B2B Marketing Charts of 2019Our most popular and insightful B2B charts of 2019, assembled into a deck with commentary.March 16, 2020

From content marketing to budgets, metrics, and processes, our collection of 2019’s top B2B marketing charts reveals some of the most important trends in the B2B marketing space from both the marketer and buyer perspective. Head on over here to... READ MORE
US CMOs Are Getting Bullish About Customer Retention

US CMOs Are Getting Bullish About Customer RetentionCMOs are reporting improvements in their ability to retain customers - and more are forecasting gains ahead.March 9, 2020

CMOs in the US are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not... READ MORE
As Mobile Grabs More Marketing Budget Share, Challenges Persist

As Mobile Grabs More Marketing Budget Share, Challenges PersistTracking customers across the buying journey is the top challenge for mobile marketers.March 4, 2020

With smartphone ownership among Millennials and Gen Xers reaching at least 90%, and as smartphone adoption with older consumers continues rising, businesses are allocating more of their marketing budgets to mobile. Indeed, the most recent report from The CMO... READ MORE
What’s the Number One Brand Differentiator in 2020?

What’s the Number One Brand Differentiator in 2020?Brand awareness is a major concern for marketers this year.March 2, 2020

Brands spend a lot of time finding ways to earn the trust and the ever-so fragile loyalty of customers. With so much effort put into winning and retaining customers, a new report from Bynder looks at what brands think will help them stand apart from the... READ MORE

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